As we enter the year 2023, social media marketing continues to evolve at a rapid pace. Brands and businesses are constantly searching for new ways to reach their audience and stand out in the crowded digital landscape. The novelty, however, might lie in retracing our steps. How do you ask? Read on to find out the 5 social media trends that we think will be big in the coming years.

1. Social Media Going Back to its Roots

Social media has been a game-changer for marketers, allowing them to reach new audiences and test out fresh content. However, digital transformation gurus predict that in 2023, social media will take a trip down memory lane and return to its original purpose. According to them, brands must enhance their utilization of social media and contemplate its current and future significance. The Facebook Feeds Tab launched by Meta in 2022 app that allows customization and curation by users to signify a more persona content-driven use of social media like it was originally.

2. The rise of the “super app”

In light of the decline of cookies and the increasing emphasis on first-party data, companies such as Apple and Google are exploring alternative means of accessing customer data to fuel personalization efforts. As a result, the social media platform that takes the lead in providing an "everything app" that tracks users throughout their customer journey stands to gain a significant advantage in the market. By leveraging this data to deliver more personalized experiences, brands can build stronger connections with their customers and drive business growth.

3. A new age of influencers

In 2023, the term 'influencer' is taking on a new meaning in the world of marketing. Rather than focusing solely on mega-influencers with massive followings, brands are shifting their attention to influencers with dedicated audiences and niche expertise, capable of generating high-quality user-generated content.It's crucial for marketers to understand the distinction between influencer content and user-generated content (UGC). While the former is typically associated with sponsored posts and contractual agreements, UGC is created when someone organically talks about a brand or creates content related to it. By leveraging the power of UGC, brands can build authentic relationships with their audience and drive meaningful engagement. In essence, the key is to identify influencers who resonate with your target audience or industry. This is especially critical for small to medium-sized businesses and B2B brands seeking to provide consumers with relevant and engaging content. By partnering with influencers and content creators who hold sway in your specific line of business, you can effectively tap into your audience's interests and capture their attention.

4. Rise of vertical and long-form video

With almost 5.5 billion mobile users globally, as reported by Datareportal, it's clear that people increasingly rely on their devices to access social media and watch videos. Therefore, optimizing content for vertical viewing is critical. Not only is this format ideal for mobile viewers, but it's also gaining popularity on social media platforms!There's a growing trend towards long-form video content, which can be particularly beneficial in the B2B arena. This format enables brands to communicate complex information in a visually engaging and easily digestible manner, making it an effective tool for educating and engaging their target audience.

5. Social networks and decentralization

In this age of creation, many people are on the lookout for a social networking platform that is made by the masses and made for everyone instead of owned and monetized by a billionaire. With more choice and freedom in protocols and algorithms, we are pretty sure that this will be the next big sensation!If you want to make the most out of these social media trends, we recommend you team up with a trusted digital marketing agency that can mix and match your target with the technology and yield results.

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