It is a known fact that social media rules the world today. Nowadays, this media is not just a form of entertainment, but also your news source, a platform to voice your opinion and a path to justice. It is not unknown that Facebook is the biggest and the fastest growing social media platform with more than 2.5 billion monthly users. Ever since it was launched in 2004, has been actively serving us with its latest updates. It would be a real bummer to miss out on these updates, so today we are here presenting you the latest facebook updates that you need to know.
IMPROVED SAFETY AND INTEGRITY MEASURES
The lastest facebook updates includes improvement in the safety and integrity measures. Facebook always finds itself in a feud when it comes to user privacy, spread of misinformation and hate speech. While it has not been able to completely get rid of these issues, it has definitely done an impressive job in updating its safety policies so as to create a more user-friendly and safe platform. There has been a noticeable change in the reduction of graphic content and misinformation. The new updated integrity rules also provide complete privacy to the user.
POSSIBILITY OF TURNING OFF LIKE COUNTS
It is safe to say that a large part of social media is about the number of likes and views. This can be very stressful to a multitude of people. Therefore in order to depressurize the online social experience, Facebook now gives an option to its users to hide the like and view counts on their posts and feed. This update is applicable to Instagram as well. A simple way to do it by going to ‘privacy’ in the ‘settings’ option. No more need to fret about the numbers!
NEW MONETIZATION POLICY
Facebook has been coming up with new ways of monetization beneficial to content creators. With regards to video monetization, previously only videos over three minutes were eligible for monetization. But according to the new update in March 2021, short timed videos are also now qualified to make a profit. Yet, the only thing that has remained constant is that a certain account on Facebook needs a solid number of followers to fit in the eligibility criteria of monetization. This is where digital marketing comes into play because the best way to gain followers and promote content is to market it as much as you can.
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NEW ADVERTISEMENT REVIEW POLICY
A vital element of Facebook’s up and running business is its ad policy. Advertisements are the leading method to earn a profit on this platform. Therefore, advertisers were made completely clear of the policies in May of 2021 when Facebook revealed its improved ad policies and also thoroughly explained how they work. Firstly they pointed out the significance of following their firm advertising policies. Then once the ad meets the eligibility criteria and is submitted, it goes through a round of machine revision. Sometimes, it may be subject to human evaluation as well. From here, the as may be rejected or accepted. There is also an option available to demand reevaluation.Hence; it becomes extremely important to carefully craft the adverts without violating the advertisement policies of Facebook.
STARS ON LIVE FEATURE
Facebook live has been around a long time. It helps content creators interact with their audience in a live environment. Facebook launched a new feature ‘Stars’ on live streams. It is an earning program rewarding customer loyalty hence bringing together the communities. During these live streams with the Star enabled feature, the audience can buy the Stars and send them to their favorite creator to enhance their earnings. Every Star gives the creator an earning of 1 cent; therefore 100 Stars equal $1.00. The fans send these Stars in packages. This feature has increased the usage of Facebook Live tremendously.
ALT TEXT FOR VISUALLY IMPAIRED USERS
In February of 2021, Facebook has come out with a feature to be inclusive of the visually impaired. It enables the creators to insert ‘alt text’ in the photos and posts. This is a new AI tool which uses a computer generated voice to read the description out loud. Facebook has put in efforts to enhance this feature to its best and for the visually challenged to access a more detailed description. This new feature is applicable to Instagram as well. It works for not only Android but also for IOS.
ACCOUNT STATUS FEATURE
This was a small upgrade introduced by Facebook in February earlier this year. Account Status is a feature is a feature that allows you to view any restrictions that have been applied to their account pages and groups. This feature can be found in the Settings menu with a briefcase icon. This feature enables the user to access information at one place. Update your Facebook account to the latest version in order to obtain this convenient feature.
All of the above mentioned seven latest Facebook updates are something that you cannot miss out on. Also, there is a lot of anticipation circulating around new yet to be launched features like story monetization, live audio rooms, live podcasts and audio groups. Facebook’s most recent updates with reference to content creators and marketers are just immaculate. One just needs to utilize these opportunities accurately. Check out our website for the best digital marketing services in Kolkata. Stay updated and keep learning!
