Introduction:

Launching your new website just because you “feel” like you’re all set to do so may not be a very good idea yet! Planning SEO strategies for new websites before putting them out in the virtual domain is one of the most crucial aspects to consider. Search engine optimization for websites is mandatory to boost ranking and garner traffic. Strategizing it in the initial stage of creating a new website will be more effective in reaping the benefits than any time after that. In this blog, we will specifically discuss SEO strategies for new websites. In addition, we will also shed light on when and how an SEO strategy should be developed when planning a new website. 

How important is SEO for a fresh website?

In a nutshell, SEO helps you achieve the target growth of your new website. It acts as a radar for navigating through the vast ocean of digital marketing. For any website, be it old or new, the main target remains to attract traffic and increase digital visibility. This is especially vital for new websites to achieve since they are starting from scratch. Hence, planning SEO for new websites is essential to fully utilize time and resources on increasing brand efficiency, brand visibility, and business growth.To know in detail about the importance of SEO in digital marketing, click here. 

How do I optimize my SEO for a new website?

Knowing when and how should an SEO strategy be developed when planning a new website is the key to achieving success with SEO for new websites. The first step is formulating SEO strategies for new websites beforehand. That is, instead of leaving it out to do so at a later stage or after launching the website, do it during your website development and processing stage. Of course, you can do it later, but, do you want to leave out the profits that you can gain if you do it early on?Here are the 8 most important points on how to do SEO for a new website. 

• Keyword research:

Focus on keyword research that matches the intent of your website content. Think from the perspective of a user who will search online for the products or services that you will be offering. Accordingly, utilizing the keywords related to your industry that have a high search volume and low SEO difficulty. You can use tools like Google Keyword Planner, WebFX keyword tool, etc.

• Website mapping:

A new website will have very little content initially which is understandable. And that is why website mapping is essential for search engine bots to crawl through it so they can understand what the new website is about. Only then will they be able to index your page. Focus on the home page, followed by the services pages and other pages that will give an idea about your company’s mission and vision and how to contact your brand. Check out this blog to create a website design that is appealing to users and search engines alike. 

• Plan a proper URL:

Your website URL is the link for internet users to connect with your company. Thus, a simple and easily understandable URL structure helps increase the website's visibility on the digital platform. At the same time, it should convey an idea about the products and or services your company provides. For example, if you have opened your start-up café, you can use an URL like (brand name)café.com. It boosts your brand name as well as talks about your venture. An ideal URL should incorporate a high-ranking keyword. Because the URL is the first part of the website that search engines and humans will look upon. Moreover, you won’t be changing your URL title every once in a while. So, using an organic keyword will ensure that you stay one step ahead in the SEO game.   

• Link pages on your website:

If your website has more than one page (usually every website does), cross-link these pages by including their links in the content. When a user visits the home page of your website, directing them to a page on your website that educates them on your products and services is a great advertising strategy. It also enables search bots to check through all pages of your website and they can publish specific pages on the search results of that particular product or service. A landing page increases the click-through rate on your website and also reduces bounce rates. This is deemed a positive factor by search engines which establishes your website authority. 

• Low website loading time:

How quickly your website loads is an important SEO strategy for new websites to consider. The average internet user will not wait longer than 10 seconds for your page to load. So, a slow-loading website will inevitably suffer from a very high bounce rate irrespective of the quality of the content you provide. The loading time of websites also influences search engine crawl bots. The faster the bots can go through your content, the greater your website quality they consider. Therefore, it is important to use a website domain that is fast and reliable. Another way is to optimize the font and image size on the page so that it loads faster. 

• Mobile-friendly:

Since we are talking about search engine optimization tips for websites, it is impossible to miss out on this! Since 2014, the number of mobile internet users has been going higher than persons who browse on their laptops or desktops. Thus, even search engines like Google, Yahoo, and Bing consider this as a top priority when it comes to ranking websites on these search engine-related pages or SERPs. Check that your website is compatible with mobile phones as it is with a desktop or a laptop. 

• Error tracking:

Register your website domain with Google Search Console for regular free tracking of your website errors. Minimizing and omitting these errors will provide a smooth experience to search engine crawl bots so they can start indexing your website content sooner. You can also include Google Analytics which gives a detailed evaluation of your website’s performance metrics. 

• Consider off-page SEO:

Off-page SEO planning is as important as on-page SEO. Especially for fresh websites, this is an important strategy that stands out because it helps promote your website. If you have a strong social media presence, promote your website through these tools. Backlink leading website posts to your website.

Conclusion:

Search engines are constantly developing algorithms in a quest to make the content as human-friendly as possible. Their primary target is for users to find what they are looking for. SEO strategies for new websites also help improve user experience on their websites. And that is why it is important to organize an SEO plan for a new website before one executes it. It will help them stay one step ahead of the competition since it is tough for fresh websites to rank in the first few pages of SERPs, let alone make their way to the top. This is a lengthy process in itself, and, without search engine optimization for websites, it becomes even lengthier. 

Ready to plan SEO strategies for new websites?

But not sure where and how to start. Contact us at We Love Digital Marketing. We are here to guide new websites to make their way through the tough competition in digital marketing. Our SEO experts are highly qualified and experienced and can help effectively optimize SEO for your new website. To know more about our services and quality of work, visit our website. 

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