Podcasts can be a powerful marketing tool for marketers and content creators. Podcasting is one of the most popular trends in digital marketing, with an ever-growing number of listeners and viewers. The rise in popularity of podcasts has led to more people looking to create their own podcasts. Let us discuss Podcast as Marketing Tool.
They are a great way to connect with audiences on a more intimate level. They can be used as part of your content marketing strategy or they can serve as the primary driver of traffic for your website or blog.
In this blog post, we'll go over how you can use podcasting as a marketing tool and how you can get started on creating your own podcast.
Why do podcasts matter to marketing?
Podcasts have been on the rise in popularity over the past few years and for good reason. They allow you to engage an audience, build trust with your brand, provide value to your listeners and help you gain new customers.
The format of podcasts is simple—it's essentially radio shows that are distributed via audio or video files (the latter being more popular). The idea is that you create a show where you talk about your expertise or give advice and then distribute it online.
Effortless Marketing
- The fact that podcasts are non-invasive makes them appealing and easy to listen to. You can gain valuable information while on the go or when doing something else. It's also a great way to give your audience more of what they're looking for, so you should look into adding this type of content marketing strategy in your overall digital marketing campaign.
- What makes podcasting stand out from other forms of digital marketing is that it allows you to build a community around it. Instead of promoting yourself as an "expert," you're able to show people why they need to trust your opinion—a subtle difference that has become increasingly important over the years.
- Podcasts allow you to engage with prospects and customers in a way that is less forced than your social media profiles or blogs. They allow you to interact with your audience in an authentic way, which can grow trust and credibility over time.
- Online communities are huge for digital marketers because they provide a place to connect directly with the people who will eventually convert into customers. Podcasts make it easy to set up these types of communities as well, but they go one step further by being non-intrusive while also adding more value for your listeners and viewers.
- Podcasting isn't just about informational content though, it can be used in marketing too! It's common for podcasts to have advertising integrated into them; this allows you to put yourself out there without being too obvious or pushy about it.
- Depending on the type of podcast, you can even tell listeners to visit your website (or other affiliate offers) and see what else is out there. It's a great way to promote yourself or your products while providing more value to the audience that you're trying to reach.
- Lastly, podcasts are a great way for businesses to get their brand in front of new audiences! If they don't have an existing following yet, it will be easier for them to build up their list of followers over time. According to Social Media Today, those who subscribe through iTunes will automatically receive updates through Apple News whenever a new episode comes out. This makes it easy for new people to find your brand without feeling like they're being spammed with ads or someone else's content.
Getting Started with Podcast
You don't need a podcast studio to get started. Although it will come in very handy later on, you can still create a podcast the DIY way).
- Get a Desktop Microphone - If you already have a microphone, that's even better. If not, visit your local electronics store and get something simple that is portable enough to take with you when going on long trips or working remotely. Don't forget about headsets too! These will come in handy if you're traveling or busy doing something else while recording a podcast.
- Record Your First Episode - Open the audio recorder and get ready to start your first episode. Make sure you test it out before getting into the details of what you want to talk about. You can always do multiple recordings in case you make a mistake, but once an episode is published, you won't be able to go back and fix any mistakes.
- Upload the Podcast - Upload it onto whatever service that aligns with your business needs and then promote it through social media channels such as Facebook or Twitter. It's also important that you include a link to your podcast in any marketing materials you have already created (e.g., contact forms, emails).
- Utilize Social Media - After uploading the episode, get it out there! Don't forget about social media here because that's where the majority of people spend their time and will find your podcast. You can choose to cross-promote by creating an event around the launch of new episodes or setting up a "new release" post on social media for every episode you publish.
Podcasting has become more relevant as a digital marketing strategy than ever before—especially if you're trying to promote yourself as an expert within your vertical. It's important that you do research into what others are already doing and take advantage of the opportunities available to you. Don't be afraid to experiment until you find a format that works for your brand! Visit We Love Digital Marketing's website for more information.
