Digital marketing is the use of the Internet, mobile devices, social media etc by businesses to reach their consumers. Some marketing experts consider digital marketing to be an entirely new endeavour that requires learning new ways of understanding and approaching customers compared to traditional marketing.

Digital marketing helps businesses thrive in today’s competitive world and lets you make your mark.

However, for many small businesses, digital marketing seems confusing or intimidating. Numerous questions arise such as:

• Where to begin? What tactics and methods to use?
• How to get the most exposure? And will your business thrive?
• How to save money and time?
• Small businesses need to have some clarity before jumping into the digital marketing arena. Goals and strategies need to be carefully planned out.
• What strategies to take on board?

Let’s look at some of the questions you can ask yourself to gain clarity‍ and help boost your business: -

1. What is the ultimate marketing goal of your business?‍
   Is your goal extending your reach, generating more leads, sales and engagement or gaining more website traffic? Depending on your marketing goals, your tactics and strategies will vary.‍
2. Who are your target customers?‍
   Setting up a customer profile and curating personalized marketing messages can help you reach out to your target customers easier and faster.
3. Who are your competitors?‍
   Is their service better? How and why? By knowing your competitors, small businesses can realize what they are up against in the market. Compare and improve your strategies.
4. How to measure marketing success?‍
   For businesses, Google Analytics is a must as it provides valuable information regarding your website traffic including your performance, device functionality and user experience.‍

Proven marketing strategies and tactics for small businesses

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Search Engine Marketing (SEM)

• Not to be confused with SEO(Search Engine Optimization), using SEM, you can promote your website or service on search engines like Google, Yahoo!, and Bing.
• Start by bidding for a set of keywords that your target audience uses to search for your products or services.
• Create a highly motivational advertisement for the same.
• Finally, start your paid search campaign.

Social Media Marketing (SMM)

• Social media platforms like Facebook, Twitter and Instagram are quite popular and businesses can take advantage of this.
• Choose a social media network that the majority of your target audience uses. For instance, almost all businesses use LinkedIn these days.
• Allocate a specific budget and time period to run your advertisements on these platforms.
• You could even hire a social media marketing expert to get it done perfectly.

Content Marketing

Content marketing is an extremely popular marketing tactic, especially among small businesses. A blog section, for sharing helpful information with their customers, is available on most websites for the same.
More than 50% of internet users are blog readers hence by creating relevant content, you can engage and increase your audience and present them with your services.
Content marketing is one of the cheapest strategies one can adopt. It also generates three times more leads than SEM.

Email Marketing

• Collect the email addresses of your target audience from the social media pages and websites.
• Use an email autoresponder and deliver thoughtful content. And, thus, nurture you email subscribers.

Search Engine Optimization(SEO)

Search Engine Optimization helps drive in more traffic to your website from a search engine. SEO techniques are one of the most efficient techniques used to improve the online visibility and rankings of a site.

Influencer Marketing

Customers these days look up to their ‘favourite personalities’, the influencers, to help them make purchasing decisions. These personalities have a large fan following who will buy a product or service based solely on their recommendation.

The strategies mentioned are highly effective when combined with each other and also by providing quality service and content.

Why We Love Digital Marketing?

The name of our company says it all. At We Love Digital Marketing, by means of effective SEO, engaging SMO, powerful storytelling, we can help your business to reach out to your target audience and make them take note of you. If you want your business to be more successful, you can hire We Love Digital Marketing which is the best digital marketing agency in India. We provide services like SEO, SEM, Content marketing, Web design and development, Strategy consulting and Social media marketing.
We have the solution to all your needs!