Introduction:

Most business owners make the mistake of considering website creation as the one and final step of establishing their online presence. This is far from the truth.In reality, your website has to rank high in the Search Engine Related Pages (SERPs) for noticeable lead generation rates. One way to ensure that the mass knows about your company is to make it more visible among the billion other websites related to your industry. SEO acts as a key to increasing your brand visibility online.To utilize the power of SEO to its maximum potential, invest in an SEO expert in Kolkata.

Do I need to hire an SEO expert?

Search engine Optimization (or SEO) is a crucial tool for your company’s online presence. The growth and progress of your company depend on the foothold of your brand in the digital world. At least 83% of purchasers search for products or services online. So, if you want to progress in your business journey, you must keep up with the times. You will have to ensure that your website is listed on the first page of major search engines like Google, Yahoo, or Bing.However, this process is not easy. You may be under the notion that SEO is an easy thing to do. But remember, reading a few articles online will not suffice. It takes years and substantial experience to master. An SEO expert has a specific skill set in the field that will get your business the optimal results. In this blog, we will discuss the reasons why you should hire an SEO expert in Kolkata.

Reasons to hire an SEO expert:

   1. Time-saving:

Effective SEO implementation for a website requires time. It is not a one-time thing. This means you cannot decide to spend an entire day doing the SEO for your website and then catch up on your pending work. You have to devote significant time to doing SEO every single day. This will hamper other business activities that are overlooked by you.Moreover, SEO is a continuous process. If you stop doing SEO for your website, all your previous efforts will go in vain.

      2. Expert knowledge:

You run a business because you are an expert in business management. You have specific tasks assigned to different employees because they are experts in their field. Then why the fuss about SEO?An SEO expert in Kolkata is adept in SEO management for websites. Naturally, their knowledge and skillset will outweigh your internet-acquired knowledge, which is, most of the time, only half-truth.When it comes to running a company, we are sure that you would only want the best for it. Therefore, it is always advisable to rely on expert opinion for SEO. It is a significant contributor to the flourishing of your business.

        3. Ever-changing algorithms:

SEO algorithms are constantly changing, every week, and every day! It is like hitting the bull’s eye. If you miss the algorithm trend and are late even by a day, you will notice a significant decline in your search engine ranking. Moreover, it is important to implement the correct trend. A few years ago, if you missed out on a trend, the highest consequence would be a slight drop in lead generation. But now, the consequences are disastrous. Let us explain this to you with the help of an example.Earlier, the focus was on keywords. So, the more keywords you could incorporate into your content, the better your ranking. This is not the case now. In fact, if you “stuff” too many keywords, search engines will leave a negative impact. Your website traffic will reduce significantly.Moreover, if Google notices the subsequent use of black hat SEO techniques, it will penalize you. Google may blacklist your website.An SEO expert in Kolkata constantly updates themselves regarding the changes. They are aware of when a change will kick in and they proceed accordingly.

       4. All under one roof:

Contrary to popular misconception, SEO is not just about keywords. There are numerous other aspects to it, the basic branches being on-page SEO and off-page SEO.When you hire an SEO expert in Kolkata, they will provide you with all the SEO services. This helps in the organic ranking of the website.Make sure to discuss with your SEO agency the exact services they will provide.

         5. Result tracking:

Doing SEO for your website is not enough. You have to know the results of the SEO. You have to keep track of and measure your revenue growth, lead percentage, and website visibility to ensure that it is actually helping your company.Google Analytics is not the only tool. In fact, it is most effective when used in conjunction with other analytical tools. This is especially where the services of an SEO expert are non-negotiable. Only an SEO expert in Kolkata will have access to the latest analytical tools. This allows you to compare the metrics of your business.

       6. Result analysis:

Scaling your results will not help you unless you know the correct interpretation of the different parameters. An SEO expert has in-depth knowledge regarding the different parameters. They will be able to interpret the results accurately. Accordingly, they will guide you to other methods that you may need to employ to achieve higher growth. They will point out the strengths and shortfalls of your content and other website features so that you may modify and improve them.

       7. Increased revenue:

SEO services slowly but surely help in increasing your revenue generation. You will not get results instantaneously.Pro tip: If an SEO agency promises double revenue generation in a matter of a few days, run away! They are most likely to be using black hat techniques which will harm your brand reputation in the long run.When you use other modes of digital marketing (such as PPC, SMO, SMM, etc.) along with SEO, revenue generation will increase manifold.

Is it worth paying someone to do SEO?

Paying for SEO services is not an expense. It is an investment. Research shows that, with the correct SEO techniques, you can gain double or triple ROI!On the other hand, any mistake may cost you much more than your planned budget. Therefore, it is always a wise idea to rely on experts only for SEO services.

Why choose us?

We Love Digital Marketing is a brand where client satisfaction comes first. Therefore, we ensure that you gain maximum benefits out of your investment.Our team comprises qualified SEO experts in Kolkata. They ensure regular tracking of your website performance and customize strategies accordingly. Our aim is to ensure higher traffic to your website that generates increased revenue for your company. We make your online presence count.For all your digital marketing needs, contact us.

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