Technological advancement can be observed in every field. Artificial intelligence, voice search optimization, and SEO are ubiquitous. Most importantly, all SEOs experience high algorithm updates every week. Today, in the digital marketing 2022, these concepts have boosted growth rapidly and are unavoidable.

With the progression of time, our competition increases, and we should adapt ourselves to the recent innovation. This is required to surpass the crowded zone with higher margins. As a marketer, you have to adjust and modify tactics constantly to meet the demand of the market. To be honest, even a social media entertainment platform is considered a tool to accelerate business.

Concept of digital marketing 2022

Marketing is the activities that a company undertakes to promote its services to upgrade its market share. The combination that surges the market demand includes advertisement, sales, and conveying goods and services to users. Traditional concepts of marketing used print media, radio, and television. Nevertheless, the emergence of the internet has made it more efficient and hassle-free for businesses to reach the target audience. This is where digital marketing entered the scenario.

Newer technology and trends have transformed how the companies marketed themselves. With the emergence of social media platforms like Instagram, Facebook, Twitter, etc., businesses can reach a wider crowd and cater to consumer needs. Smartphones have enabled two-way interaction between companies and customers easier. According to a survey, 70% of customers make a purchasing decision even before hitting the purchase icon on their smartphones.

Recent trends to follow in digital marketing

Advertisers are primary sources, while the targeted audience is commonly known as receivers. Thus, the aim of a source is to target a well-defined and specific receiver for their business. The recent trends to boost your business are as follows.

Programmatic advertising:

Programmatic advertising is the process that involves artificial intelligence to automate ad buying. Rather than involving human labour, companies have found a reliable and economical method for this purpose.

According to eMarketer, US programmatic display ad spending will grow 18.4% next year, which is equivalent to the average that was perceived in recent years. A popular programmatic ad buying app is real-time bidding. If we consider paid media to be an important customer acquisition channel, then programmatic advertising should be given equal importance.

Video Marketing:

Video marketing is a crucial tool for marketing and a trend that is most likely to have a significant impact in the upcoming 5 to 10 years. According to a survey, 60% of businesses use video as a tool. 74% of business personnel say that a video doubles the chances of return on investment rather than a motionless image. 52% of marketers believe that a video is a trust-building tool for targeted customers.

An easily accessible video marketing platform other than YouTube is Facebook and Instagram. Nowadays, even job portals encourage candidates to use video CVs for hiring procedures.

Influencer marketing:

Influencer marketing is a marketing strategy that focuses on using key leaders to convey a brand message to a wider crowd. Here, influencers are either involved as a third party or play the role of a potential buyer. According to Malcolm Gladwell, there are three types of influencers. They are responsible for generating, adapting, and communicating messages.

A recent study of digital marketing 2022, shows that more than 80% of the professionals are expected to launch at least one influencer drive campaign within this year. Influencer marketing includes multichannel campaigns, content creation, goal setting, Influencer’s identification, monitoring, and analytics.

Voice search:

The development of speech recognition has taken decades to be built. With the advancement of technology in the field of artificial intelligence and machine learning, in recent years, we are experiencing a big change in the field of voice search. It includes open-domain keyword queries on any searched information present on the internet. For example, Google Voice Search, Cortana, Siri, and Amazon Echo are voice-based systems and are interactive.

Interestingly, they enable users to work at a faster pace than any other device and it facilitates multitasking. Voice command is tranquil to have a great impact on the search market. The decision to focus on voice optimization should be easy, as it is readily considered beneficial for SEM. According to digital marketing 2022, big data is an emerging concept as the consumption of data is growing exceptionally. According to Statista, the big data segment will reach up to $103 billion by 2027, along with a 45% share of the software industry. An important use of big data for, marketers is to carry out low-cost (Know Your Customer) KYC processes. In addition, it also focuses on the utilization of business intelligence as well as web analytic tool. Further data drive models are to counter the loss of third-party cookies and that also effectively.