So, you get your first client. You sign a contract with them. After that, you do your best for doing SEO reporting or Search Engine Optimization for their website, services and blogs. But, they do not know the results. They decide to give up on you and shift to a different organization for their needs. 

SEO Reporting is very important. Although most companies do not even check the reports that they are sent by advertising agencies and it is a waste of time mostly but, it is crucial. 

Companies do check that the monthly reports are coming in or not. Even if they might not be opening and going through them all, they do keep this in check as they definitely need to know if the money they are investing on you is being put to good use. Otherwise, why would they even continue working with you? 

Reporting is very important to be done actively and on the given time basis for the maximum client retention. Yes, reporting as a client retention tool works amazingly well. Nothing is better than a highly active and supremely punctual organization that serves its clients in the best way possible. 

In other words, no reporting leads to no active and valuable communication and this, in turn, leads to the client not being in a collaboration with you anymore. 

So, here are the top SEO reporting practices that wonderfully boost client retention rates!

Report on what the client cares about

The first thing that you should remember is that your clients do not have all day as they are mostly busy. So, any irrelevant and off-track mail from you and they will simply ignore it. 

Report on things that reflect on your client’s objectives. Here is a step-by-step process to make reporting on the right things easier –

• Firstly, identify the objective of your client’s business
• Create an SEO strategy that will help your clients in achieving that objective
• Execute that particular plan
• Report on the metrics that reflect on how much you have achieved or come closer to the goal

Specify your goals in SEO reporting

It is very important that you and your client mutually agree upon the target beforehand. If that is not done, there are misunderstandings and your client will be disappointed at every target you achieve. 

Suppose you reached your goal of driving 2000 organic visits on your client’s website. You mail this achievement to your client and if not agreed upon this target beforehand, they can reply by asking you why it did not reach 3000 or 4000 organic visits.

So, be specific about your goals and make sure your client knows it all. This helps in sustaining relationships longer. 

Avoid using jargons while SEO reporting

Jargons might make you come off as a very professional person in your field to the people who are in the same field as you are or to other people who are interested in the field.

But, to your clients? It makes no sense and only makes things complicated. Try to use the simplest of terms, described in the best of ways for your client’s understanding. 

Your client might be a company which deals with agricultural and gardening products or a company that simply deals with skincare products. You are doing digital marketing for them and it is not the other way round. 

So, make sure that you do not use jargons and just use simple terms that will provide your clients with a clear understanding of how much you have achieved over the period of one month or week. 

Connecting SEO results to revenue generated

This is something that comes over with a lot of understanding as it is a bit tricky to connect SEO reporting with revenue. However, this is an important aspect of your report and needs to be done for a positive impact. 

Do not provide just metrics but, insights too

An SEO reporting that is based on pure metrics is of little to no importance to your client. Adding just metrics based on only data and mind-numbing numbers is something which won’t come off as something understandable to your client. 

What is important is that you provide insights into every data that you add to the report. Why? This is because it shows why this data is important and what it actually means. Specify the meaning of the data provided and how it has helped your client’s business and how much organic traffic has been driven to your client’s website. Like we said before, report the things that matter, in the simplest way possible. 

WE LOVE DIGITAL MARKETING PVT. LTD. is one of the best digital marketing agencies in Kolkata which helps businesses, brands, events, celebrities to develop digital marketing strategies. WL Digital Marketing Pvt. Ltd. facilitates ease of communication between the client and their audience, generate trust in the brand, represent brands through infographics. Some of the services provided by us are SEO, Content Writing, SEM, Email Marketing, Mobile Marketing, ORM, SMS Marketing, PPC Marketing, Blogging, Web Designing and Development and Graphic Designing. The objective is to reach the target audience, get brand recognition, generate inbound sales and obtain better ROI. Visit their website for more information