Social Media has exploded into popularity from the time of its inception merely 20 years ago. It has become one of the biggest online industries with billions of active followers that use these mediums regularly. This huge user base was quickly noticed and put to good use for social media marketing which quickly became a very important wing of Digital Marketing very soon. Social Media marketing has grown and evolved extensively through the years and with the advent of new features and technologies on the platform of social media almost constantly. It is important to know that social media marketing grows and evolves on a very frequent basis which is why it is important to stay up to date with the latest social media marketing trends that will help you use the medium and the platform most fruitfully.

Social media marketing is a great platform for online or digital marketing because of its ability to connect to a very vast amount of users instantaneously who can also join in and support and feel as though that they are a part of the organization through real-time live communication and person to person correspondence through the availability of social media.

So without any further ado lets dive into the latest social media marketing trends for 2019 that can help make you and your business stand out and succeed on the platform of social media.

These social media marketing trends for 2019 tips and strategies are numbered randomly without any precedence of one over the other. All of them have the same importance which can help boost your online business.

Augmented Reality:

Augmented Reality is on the rise with the invention of VR or Virtual Reality modules such as the Oculus Rift, this was made even more available to users through the latest Apple flagship iPhone X where they have provided this Augmented Reality options to the users which they can go through on their maps and look and understand about the businesses just by pointing a camera towards them. This could be used by brands to advertise their products to the user through various filters that can help and allow users to interact directly with the product which can help boom your business just for the sheer creativity and out of the box thinking.

Social Media Stories:

Social Media giant Snapchat introduced the world to the idea of Stories which are social media posts that can only be accessed for a period of 24 hours before disappearing never to be seen again. These are highly popular as their exclusivity has made it extremely popular in youth. This has now become very successful in creating engagement with the audience and is very well used by brands to further market their services and products.

Livestreaming on Social Media:

Livestreaming on social media has made the most effective change towards the way marketers use social media as this has changed the way for social media marketing by introducing new avenues that a brand can go with for using this feature successfully. Nowadays different industries use this feature differently, few use it to live stream product launches, few do it promote their services through a celebrity or online personality, few do it for bringing attention to important causes and charitable purposes. The list is endless.

The importance of Audio-Video Content:

if you are a regular user of social media you must have seen how attractive audiovisual content is on social media, this coupled with the fact that audio-video content gets the most engagement out of any other type of posts on social media and that is the reason why having good personalized and curated audio-video content can help you and your business stand out in the social media platform.

Private Social Media Messaging or Chatbots:

Private messages of social media are the first step towards getting more business online every social media account receives plenty of queries, requests and grievances in their accounts which becomes a chore to follow up regularly and timely because a late reply can mean the person being unsure or doubtful of the support service of the brand or company. Hence here comes the need and emergence of chatbots that reply to your client’s messages instantly, constantly interacting and engaging with them and providing you with an insight of the whole interaction and help them with their queries and maintaining good business relations with the client.

These are some of the most important and dominant Social Media Marketing Trends for 2019 which are sure to make an even larger impact on social media marketing as a whole in the time to come.

Social Media Marketing is not just about posting and replying, it requires proper planning, strategies, and tactics to help build the online presence and reputation that can help bring meaningful business and traffic to the company. In short, it requires professional help and that is available from We Love Digital Marketing which is the Best Digital marketing agency in Kolkata with the number of satisfied clients in the hundreds they are sure to bring your brand the attention and the business that it craves for from the online forum. And you can always count on us because We Love Digital Marketing <3.