Marketers are always on the search for effective marketing strategies. In this context, most marketers find email and social media marketing to be extremely effective. So, the thought that Social Media Marketing Vs. Email Marketing, Which Is Better might arise in your mind. However, both are equally useful ways in making you succeed in your marketing efforts. So, are you also confused that whether to use email or social media marketing for your business? Then, read the following post as it will guide you to choose the best option according to your unique requirements.
Audience Targeting and Security
Needless to say, email is better than social media in terms of audience targeting. This is because no person can take away your email list from you. So, while thinking that social media marketing vs. email marketing, which is better, consider this aspect for sure. In the case of your social media presence, any of your accounts might get restricted for some reason. Hence, always be handy with a social media marketing strategy even if you have a strong social media presence. When it comes to targeting, email marketing wins over social media marketing as well. Here is how?
- Email lets you target your audience in quite a few ways
- Plus, it helps you target only those demographics relevant to your industry and
- You can connect with your customers at a more personal level as compared to social media marketing.
Conversely, social media marketing will yield fruitful results for your marketing efforts but not that much. Say, for example, organic social media has almost zero control over your targeting abilities. So, chances are quite less that potential customers will view your posts regularly.
The Mode of your Marketing Reception
Again, email wins over social media in terms of how your marketing is generally received. So, email can take your marketing efforts a notch higher regardless of the sector wherein you are operating. However, social media remains an effective platform when it comes to connecting with your audience more effectively. On the other end, email serves a completely different purpose. Like, every individual on your email list is awaiting to receive promotional emails from you. Hence, they are the ones who would get the least worried.
What Lies Ahead?
Nevertheless, you need to be extra mindful to avoid bombarding your customers with too many promotional emails. The fact is individuals are usually more responsive to marketing information which they are receiving in their inboxes. Instead, when they will receive the same pieces of information in their news feeds, they’d hardly view them. So, hopefully, you’ve understood that which strategy works in making your marketing efforts successful? Yes, you’ve guessed it, right, it’s email marketing.
Audience Preferences
Understand that people hardly have time to read a full-length post either in their inbox or newsfeeds nowadays. Statistics say that 58% of consumers read through their emails once they wake up in the morning. The rest of the people will do it in the following ways.
- Fourteen percent of people view the posts on social media. Instagram is a prominent instance in this context.
- Twenty percent of people look for information on the search engines
- Three percent of people verify their company-based intranet and
- Five percent of people verify their relevant news
So, the fact is these email-responsive people are way more focused on their daily tasks on the internet. They are unlike those individuals who wake up browsing on platforms like Twitter, Instagram or Facebook, etc. The people belonging to the former category use the online world to achieve certain objectives successfully. Finding out data about a new product, promotions and deals are some of them. However, with the increasing number of mobile users, consumers can access both social media as well as emails.
What Else?
So, the point is although emails get the priority in terms of access, social media awaits an equal amount of popularity. Hence, people who already use social media won’t find it difficult to use them on their mobile phones as well. There is however an effective way to assess both the platforms’ efficacy in terms of marketing. It is by evaluating the way every customer is using these platforms for communicating. Consider these statistics.
- Twenty percent of customers follow various brands directly on social media for getting deals
- Conversely, sixty percent of customers subscribe to an email list of a brand for getting promotional emails in their inboxes.
So, if you are an aspiring email marketer, then, opt for email marketing to the best of suggestions. Rest assured that in turn, you can take your marketing efforts to their next level of success.
Total Number Users
This is yet another effective strategy to consider when it comes to choosing between social media and email marketing. However, both platforms are witnessing an increasing number of users with each passing day. On the other end, simply considering their number of users is not enough. You have to compare both email marketing and social media marketing in terms of many aspects. Their chief motivators, demographics, and overall approach are some of them. So, to get started, you need to consider the usage of both these platforms while considering the different age groups.
What Lies Ahead?
Aside, there are certain ways to use segmentation for knowing your specific psychographics and demographics effectively. Once you learn to segment your audience properly, you can choose the correct platform accordingly. As a result, you can drive more traffic to your site no matter which of these two channels you’re using.
Return on Investment
Once again, email marketing wins over social media marketing in ensuring better ROI for businesses. Right from driving better conversions, click-throughs to customer engagement, email marketing yield much more satisfactory results, unlike social-media marketing.
Final Note!
So, are you pondering over the fact that social media marketing vs. email marketing, which is better still now? Then, read the post given above and use any of these marketing options according to your tastes and preferences.
Visit our website for more information
