An E-mail has been there since the dawn of the internet and is one of the most popular services on the internet. In today’s time having a working e-mail address is a must and thus, this shows the sheer number of users that you can engage through e-mail marketing. E-mail marketing might be old on the face of the internet but it still really relevant and is a good value for money for small businesses who cannot afford to spend a huge amount of money on digital marketing. E-mail marketing still provides the best Return on Investment. That was some basic introduction on what are the benefits of e-mail marketing, now let’s jump right in into the benefits of E-mail Marketing:

Low Costs:

E-mail marketing is relatively cheap. The spending only goes behind the specialized software rest it does not cost anything to market through e-mail. E-mail marketing does not charge for any printing or any purchase of place for putting up ads. E-mail marketing is essentially the way to go when you have a small customer base and your business is small where you don’t have a lot of marketing budget.

Reach an already engaged audience:

E-mail marketing is different from other marketing techniques because in e-mail marketing the audience chooses to receive the mails by signing up themselves. This shows that they are already interested in the brand or the product. This is a great opportunity for brands as they can have a chance at higher conversion rates for their customers.

Deliver Targeted Messaging:

Targeted messaging can be achieved through e-mail marketing as you can customize your messaging towards every customer separately and that can have positive effects on your customer base. You can select to have offers given to customers who have unfinished transactions in their cart. That can interest them in buying the product than with the newfound discount. The key is in the end to send the most relevant messages to the customers which will encourage them to join more intimately with your brand.

Revenue Generation:

E-mail marketing service every year earns around 2.4 billion dollars worth of sales to businesses around the world. So, it is now put to rest that if e-mail marketing works or not. It certainly does and the trick lies in the fact that e-mail marketing is good for impulse buying of customers as they receive a mail with customized buying options for them and the procedure can be completed by only 2 clicks or so the chances of the transaction completing are quite high and that is why e-mail marketing can drive sales like no other.

Instantaneous Results:

E-mail marketing has a specific benefit over other print or media marketing strategies is that it can bring in results instantaneously. A great strategy adopted by businesses is to run a 24hr sale. This gives the customer a sense of urgency where the impulse to buy becomes stronger and it can have major positive effects on the business mere seconds after sending the e-mails.

Brand Awareness:

For new customers or potential customers, there is no better way to approach them than through e-mail marketing one of the main reasons for that is social media has grown important but it is still not taken seriously to the point of e-mails a personalized e-mails about your brand your story will be more likely to strike a chord with your audience than having the same thing up on social media.

Personal Connection:

One of the most important benefits of E-mail marketing. E-mails have an option of being customized or personalized which sets it apart from every other marketing method as most of them are targeted to masses but e-mails can be made specific towards certain segments or even down to the individual it creates a more intimate and close bond between the brand and the customer and the customer feels rewarded for choosing this brand which indirectly makes it likely for him to recommend this brand or product to others.

It’s a complete package:

E-mail marketing provides a way for people to engage with their existing customers while also paving the path for creating new leads and bringing in more customers for the business and also to even make the brand recognizable for more and more people. This all is accomplished through e-mail marketing which would require more resources and time than this in almost every other marketing technique. Thus, it is important to know the value and power of strategically planned e-mail marketing.

One of the most important factors that remain even after all these points is presentation and content. E-mail generally is just text and that is something that should be utilized to the fullest with modern mailboxes too many flashy images and linked documents shoo the mail away from the primary inbox of a customer to the advertisement section which is rarely checked thoroughly so it is important to write the content of the e-mail in the most engaging way possible even as much as to bring response in the e-mail itself from the customers.

This is very crucial to understand in the case of e-mail marketing. But, if all these things sound very daunting and challenging to you, We Love Digital Marketing is the best Digital marketing agency in Kolkata and they are always there to help, guide and take charge of all your digital marketing needs complete with customized e-mail marketing as well as Search Engine Optimization and Social Media Marketing. These are just the tip of the iceberg of who we are and what we do because when it comes to us, you can rest assured of one thing WE LOVE DIGITAL MARKETING.