Although opening an e-commerce website is very easy nowadays, getting people to purchase products from it is very tough. Especially when you have just started up. Also, it is important to keep in mind that there are thousands and thousands of eCommerce conversion websites out there which we do not even know of. We only know a handful and use them for our needs.
It takes a lot of thought and dedication to build a really good e-commerce website. Making your conversion game strong is what gets people to purchase from your eCommerce website and get you a loyal base of customers. So, how can you do that?
Before we get into that, here is a quick list of things to make you understand what actions count as conversions –
- When a user adds a product to their “My cart”
- Or, when a user adds a product to their “Wish list”
- When you use social media to advertise your website or a particular product from it and social media shares take place
- An online sale
- Any valuable KPI (Key Performance Indicators)
Also, the average conversion rate for an e-commerce based organization ranges from 2-4 percent. But, who wants to be average anyway. It is important to always target higher.
So, here are the top pro tips from us to take your eCommerce conversions to the next level and go above average!
Your contact details are the key for eCommerce conversions
Although opening an e-commerce website is very easy nowadays, getting people to purchase products from it is very tough. Especially when you have just started up. Also, it is important to keep in mind that there are thousands and thousands of e-commerce websites out there which we do not even know of. We only know a handful few and use them for our needs.
It takes a lot of thought and dedication to build a really good e-commerce website. Making your conversion game strong is what gets people to purchase from your e- commerce website and get you a loyal base of customers. So, how can you do that?
Before we get into that, here is a quick list of things to make you understand what actions count as eCommerce conversions –
- When a user adds a product to their “My cart”
- When a user adds a product to their “Wishlist”
- When you use social media to advertise your website or a particular product from it and social media shares take place
- An online sale
- Any valuable KPI (Key Performance Indicators)
Also, the average conversion rate for an e-commerce conversion based organization ranges from 2-4 per cent. But, who wants to be average anyway. It is important to always target higher.
So, here are the top pro tips from us to take your e-commerce conversions to the next level and go above average!
Your contact details are the key
Always make sure that your contact details are prominently listed on your e-commerce website. What drives customers is the fact that your website is trustworthy and they won’t be cheated.
In order to gain their trust at the very first instance, list each and every contact detail you possibly have. From e-mail id, to phone number and everything else that comes in between.
Make sure to communicate to your customers that you are there to listen to all of their queries 24*7. This is what makes sure that you gain loyal customers at the beginning of your career.
Your Contact Us page should have all mediums of contacting you listed. Make sure to make your phone number clearly visible in the footers, headers and even in the checkout page if you want. Small things matter the most so it is important to nail these elements for the best impact.
Using UVP’s to your advantage
Another very important thing that customers analyze is what makes you stand out from the rest of your competitors. Your Proposition should be clearly stated wherever possible.
Placing your UVP in headlines is a great way to make sure they know about it. Remember, time is of the essence these days and you want to make the most out of your customer’s first impressions.
Why should your customer choose you? Are you listing better quality products? Are you providing with a much faster delivery experience? Are you providing amazing customer support? Is your product range better?
Understand these elements and deliver accordingly.
Wonderfully optimized for mobile users
Yes, this is something that each and everyone who has any type of website should keep in mind. Especially when a person has an e-commerce website. Why? This is because, as per the statistics, almost 80% of the customers order a product from their mobile phones.
That is a very high percentage of customers and this is simply because mobile surfing is much higher than desktop surfing. Not everyone has a desktop or laptop but almost everyone has a smartphone these days.
The entire internet has shifted to a hand-held format to make surfing the internet much easier on mobile devices. Mobile devices are the thing now. So, optimizing your website for mobile devices is the best thing you can possibly do.
This is actually where most companies go wrong. From terribly long loading times to the site crashing every now and then, these websites fail to attract customers.
A highly-detailed product description
When we buy a particular product, we always like to go through each and every specification of it. Now, if your website does not have much about the product listed then, it is most likely that your customers will refrain from buying it.
There are psychological factors involved here. When a person surfing your e-commerce website sees that there is a very detailed product description provided as well as good customer reviews, he or she will instantly add the product to their cart or wishlist or straight away order it.
If you simply add the benefits and technical specifications of your product and why anyone would want to buy it, you can definitely make someone or the other buy your product.
A rotating banner showcasing the top products
This not only looks very attractive but, instantly hits anyone who opens your website. A rotating banner that reveals the top reviewed or best products on your website is an amazing way to convert customers.
People are always attracted to the best things available at the best prices. So, make sure to nail this section!
A good product demonstration
When you add professionally shot product videos or demonstrations of how the product is used, it is a visual treat to the customers. Not only is your YouTube page going to get views and subscribers in this way but, it is also going to gain your customer’s trust.
Always make sure that your contact details are prominently listed on your e-commerce website. What drives customers is the fact that your website is trustworthy and they won’t be cheated.
In order to gain their trust at the very first instance, list each and every contact detail you possibly have. From e-mail id to phone number and everything else that comes in between.
Make sure to communicate to your customers that you are there to listen to all of their queries 24*7. This is what makes sure that you gain loyal customers at the beginning of your career.
Your Contact Us page should have all mediums of contacting you listed. Make sure to make your phone number clearly visible in the footers, headers and even in the checkout page if you want. Small things matter the most so it is important to nail these elements for the best impact.
Using UVP’s to your advantage
Another very important thing that customers analyze is what makes you stand out from the rest of your competitors. Your USP or Unique Selling Proposition should be clearly stated wherever possible.
Placing your UVP in headlines is a great way to make sure they know about it. Remember, time is of the essence these days and you want to make the most out of your customer’s first impressions.
Why should your customer choose you? Are you listing better quality products? Are you providing with a much faster delivery experience? Are you providing an amazing customer support? Is your product range better?
Understand these elements and deliver accordingly.
Wonderfully optimized for mobile users
Yes, this is something that each and everyone who has any type of website should keep in mind. Especially when a person has an e-commerce website. Why? This is because, as per the statistics, almost 80% of the customers order a product from their mobile phones.
That is a very high percentage of customers and this is simply because mobile surfing is much higher than desktop surfing. Not everyone has a desktop or laptop but almost everyone has a smartphone these days.
The entire internet has shifted to a hand-held format to make surfing the internet much easier on mobile devices. Mobile devices are the thing now. So, optimizing your website for mobile devices is the best thing you can possibly do.
This is actually where most companies go wrong. From terribly long loading times to the site crashing every now and then, these websites fail to attract customers.
Highly-Detailed product description for eCommerce conversion
When we buy a particular product, we always like to go through each and every specification of it. Now, if your website does not have much about the product listed then, it is most likely that your customers will refrain from buying it.
There are psychological factors involved here. When a person surfing your e-commerce website sees that there is a very detailed product description provided as well as good customer reviews, he or she will instantly add the product to their cart or wishlist or straight away order it.
If you simply add the benefits and technical specifications of your product and why anyone would want to buy it, you can definitely make someone or the other buy your product.
A rotating banner showcasing the top products
This not only looks very attractive but, instantly hits anyone who opens your website. A rotating banner that reveals the top reviewed or best products on your website is an amazing way to convert customers.
People are always attracted to the best things available at the best prices. So, make sure to nail this section!
A good product demonstration
When you add professionally shot product videos or demonstrations of how the product is used, it is a visual treat to the customers. Not only is your YouTube page going to get views and subscribers in this way but, it is also going to gain your customer’s trust.
WE LOVE DIGITAL MARKETING PVT. LTD. Is the best Digital Advertising agency in Kolkata which focuses on developing marketing strategies for businesses, events, celebrities and products. We Love Digital Marketing, advertise businesses/products on all social media platforms and other forms of marketing are also used to increase the visibility of the brand such as search engine optimization, content marketing, email marketing, mobile marketing, SMS marketing, etc. Visit their website for more information on eCommerce conversion.
