Email marketing has made a name for itself in the digital marketing field. It is largely used to drive traffic, generate leads, and of course, boost sales.
With email marketing, you can effectively reach out to your target audience and convey the message that will surely get them interested. However, all these things would be useless if no one opens your emails or reads their contents.
Here are some simple yet essential tips for writing the best email subject lines when it comes to digital marketing.
Use numbers
Using numbers in your email subject line makes it easier for readers to relate to the content of your email, especially if they are looking forward to checking out what you have to offer. A good example is if you're sending an email about a webinar.
Instead of just writing "Register for our first ever webinar today!" you can use the following statement instead: "5 reasons why you need to attend this free event".
This will also pique their interest especially if they are really looking forward to attending the said event.
Personalize
As much as possible, you need to personalize your email subject lines. This is one of the most effective ways on how to write good email subject lines.
A seemingly personalized email will surely convince more people to open it so they can check what is inside. After all, it's like they are already familiar with you and your company.
This is also an effective way to start a personal conversation with your potential customers.
Start with phrases that are familiar to them
If you want your emails to really stand out, it's best to use words or phrases that your audience is familiar with.
Using common terms will make readers feel like you know what they are going through.
For example, if you're sending an email about a webinar, you can use the terms "hangout", "meet up" or "talk" instead of just saying it as a "webinar".
This will also make them feel that they've been invited to a personal event and not a public lecture.
Avoid industry jargon
You may think that you're already keeping it simple by using industry jargon, but you might just be confusing your readers.
People who do not really know what these terms mean will probably look them up over the internet and this will take out time especially if they are busy.
If possible, avoid using jargon and stick to words that are simple yet effective.
Study their email styles
After sending several campaigns, you will soon learn how your customers write their own emails. You can also check out what kind of subject lines they use when sending emails to you or other people. This will help you develop a system on how to make your emails more efficient and less generic.
You can ask colleagues or friends who were once customers to give you feedback on what kind of subject lines they like most so you can use them as references for future campaigns.
These simple tips will surely help you improve your email marketing strategy and make it more effective. If done correctly, this is one of the best ways on how to write good email subject lines.
Evoke their curiosity
People don't usually open emails if they are not curious about it. You can always use creative and catchy phrases such as "The email you've been waiting for!" or "How this is going to change your life" to make them open the message.
They will surely be interested in knowing who sent the message and what kind of information is inside.
Speak their language
You need to make sure that you're writing your email subject lines in a way that they would understand and relate with easily. Write like you're talking to them face-to-face and avoid using stiff, formal words such as "information" or "meeting".
People will tend to ignore formal language when they are invited to a public event. Always use words that will make people feel like they've been visited personally and not in the corporate office.
Subject line structure
Writing an email subject line can be very difficult especially if you don't know what to do with it.
You must always remember that it is a part of your email so you need to make sure that it is readable and concise.
You must also avoid placing the most important details at the end because it may cause readers to miss important information when they're about to press "Open".
Keep in mind that this will help them decide whether or not they should read the email so you need to make them as enticing as possible.
These were some easy to implement tips for writing the best email subject lines.
If you need help with your email marketing needs, or any other digital marketing needs, contact us at We Love Digital Marketing! We are a prominent digital marketing agency specializing in SMS marketing, social media management, email marketing, PPC advertising, and search engine optimization, and many other services. Our staff's experience in the industry is unmatched. We love helping small businesses grow their online presence, and helping big companies retain their successes.
