Before you know about the top 5 social marketing tools, you must know the relevancy of social media. Social media plays an important role when it comes to promoting a brand or a product online, allowing thousands of visitors to gain direct access to your website via your social media account. If you manage to utilize the top 5 social media marketing tools in the best possible manner, then your brand will absolutely have no problem in gaining success and popularity. The social media marketing tools also allow you to communicate and connect with the customers through different ways including comment, polls, quizzes, etc.
The importance of social media marketing tools is to be well-read and understood by you if you want to gain success through social media. Social media marketing tools help you to achieve your social media marketing goals. There are so many points to be considered in terms of social media marketing, the most important is for you to be active. You need to choose the channel through which you want your brand to be active. You must also identify the potential customers along with their desired requirements.

Your social media account must contain such content that is engaging. You must also be decisive about the manner in which you want your products to be promoted online. The top 5 social media marketing tools allow you to clarify your doubts regarding the product promotions on your social media accounts. These tools enable you to know whether or not your posts are working well enough to reach out to the audience, and also it lets you know if your ad campaign is working well or not.
Social media marketing tools also act as a tool to help you see how your competitors are performing and depending on such activities, you can use a tool to design a post that is impactful. The tool even helps you with time or schedule for the post to be posted. These tools are just a strategy to align your social media activities with your business goals. Now let’s go through the top 5 social media marketing tools and how they help in boosting your social media posts.

1.E-clincher

This is a tool that includes a content scheduler, that is you can fix the date or time when you want your post to publish. There is also an option for keywords monitoring, analytics reporting, URL shortening, campaign tracking, etc. through this tool you can also line up your posts in such a way that during the specified time all the posts get automatically posted. This tool is also beneficial for you, especially if you have a long list of clients. E-clincher organizes separate calendar, inbox, analytics for your different clients.

2.Hootsuite

This social media marketing tool has been in existence for the longest time. It has been there since 2008. Hootsuite has a feature for bulk scheduling, that is you can post multiple posts at a time. In this tool, you have to manage the inbox section manually. There is no feature for the auto-organization of the separate inbox for different clients. You have to manually log into different social media accounts.
Hootsuite even helps in securing your log-in details, passwords or any other vital information. Also, all your content gets saved in the Cloud.

3.Talkwalker

This is an AI-powered social media marketing tool. This tool analyses texts and visuals together. you can even learn how to replicate campaigns that are already viral. You can even set up a customized dashboard to effectively communicate with your team or even your clients.

4.Buffer

It also has an automatic feature wherein you can post your content as per the posting schedule without your manual involvement. Your time gets saved by allowing you to schedule your posts. You can even review your posts on any social media platform and bring in changes as and when necessary. You can add a maximum of 25 members in your team and communicate accordingly with them.

5.Statusbrew

It is another social media marketing tool that also helps you in managing and monitoring all your social media accounts from a single platform. You can schedule posts for different social media platforms, including Facebook, Instagram, LinkedIn and Google Plus. You can even monitor any communication that takes place through either of your social media profiles. You can even monitor the conversations that take place between your team members and the customers. You are even able to get and evaluate a report via the report section, through which you can monitor your social media performance.
Apart from these top 5 Social media marketing tools, there is a vast list, which helps you to listen to what people are saying about your brand across all social media platforms. You are able to monitor the conversations that take place regarding your brand, which also acts as feedback which only helps in strengthening your business strategy. The tools also help you in determining the visuals of your post or advertising because it is the visuals only which keeps the audiences engaged. Visual does not only mean image but also texts, call-to-action, colours, etc.
Social media marketing is not an outcome of just a single process. Many steps including creating, strategizing, planning, publishing is involved. Even after a post or an ad-campaign is published, you must know how to measure the performance in each and every step. This enables you to know whether or not you are working on the right track. These marketing tools are just a go-to-solution which allows you to successfully accomplish all your marketing campaigns across all social media platforms.
We Love Digital Marketing is the Best digital marketing company in Kolkata. In case of any query on social media marketing tools, do not hesitate to visit our office of We Love Digital Marketing.