As a webmaster, you would give your web designer the leverage to experiment with animated and elaborative designs that would yield an elegant and captivating web design. But there’s a problem with this approach. The aim might be to lure maximum visitors but that elegance won’t deliver the expected results, because there wouldn’t be any or a very minuscule number of website visitors of your business. The web design is very essential to convert your leads. There is no point in designing a website that isn’t search-friendly. Top 6 SEO mistakes have been discussed below.
Search engine optimization (SEO) is very important because it provides organizations with the visibility they need to maximize their visitors in an orderly fashion. A strong SEO strategy gets your business ranked well in search engines like Google, and your content is visible on Search Engine Result Pages (SERP) for all the relevant keywords that are being used by the users, bringing them into the sales funnel.
The search engine serves numerous customers day after day, who are looking for solutions for their issues. Search Engine Optimization (SEO) can help your business develop and meet the desired goals. The goal of an SEO specialist is to establish a robust website with a smooth and effective consumer experience which is easily discoverable in search. SEO gives you a good headstart and places you ahead in the competition. For websites delivering identical products, the Search Engine Optimized one is more likely to have a greater number of customers and make a larger income than a webpage that is not optimized from an SEO perspective.
To keep up with the SEO demands, a few common mistakes are committed by most businesses which prove to be deadly for them. Some of the Top 6 SEO mistakes are -

Choosing the wrong keywords:

It is very essential to choose the right keywords to rank your business in the search engine. It is important to understand what words customers will use while searching for the products or services you offer. Neglecting the preference of search engines in selecting keywords and usage of long-tail keywords is one of the common mistakes committed.
Hence, it is necessary to do proper research before you start off with the optimization process. You could use the tools available like Google Adwords Keyword Planner, Google Trends, and SEMrush which help you get the trending keywords.

Not Mobile Friendly

Statistics show that more than 75% of local mobile searches lead to offline sales and those consumers spend 70% of their time on mobile. After Google rolled out an update which necessitates mobile-friendly websites, it would be utter negligence to not make it such while designing. A responsible website offers a dependable user experience irrespective of the device being used. This is because the display renders differently, according to the device. It also reduces the bounce rate and increases user engagement.

Poor Loading Time

Graphical representation like videos, photographs, banners and other graphics, enhance the appearance and makes it more appealing to the consumers. At the same time, it is essential to balance it with the loading time of the website. Poor loading time would see customers leaving the website, especially in the case of mobile users who lack a strong internet connection. There are various methods to reduce a website’s loading time like the use of caching programs and limiting the number of plugins. Poorly written codes could also be a major hindrance in loading the website.

Cannibalize Content

This is very common among the people who do not have much idea of SEO. Hence, consulting SEO services is a must.

Too many ads on your webpage

Google penalizes the websites that have too many ads, above the mark. Try to keep your website clean and easy to navigate. Use of annoying pop-ups that appear the moment the visitor arrives on the webpage, increases your bounce rate. Keep in mind that user experience is very important.

No social media interaction

While you are sharing your content on social media, you attract customers who have considerable influence on the social web. This indicates that your content is noticed by both your target market and search engines. Hence, it is important to create relationships with such users and apply their credibility to promote your content. These are some of the Top 6 SEO mistakes.

It is important to understand the common SEO mistakes you might be doing and fix them accordingly, to improve your website’s organic search ranking.

“We Love Digital marketing” is a concern of WL Digital Marketing Private Limited in Kolkata, with our head office located in New Alipore, Kolkata. We focus on developing a Digital Marketing Strategy for Businesses. Our aim is to reach the target audience, get brand recognition, generate inbound sales and obtain better ROI. We provide services in Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Content Marketing, Mobile Marketing, Email Marketing, Graphic Designing, and Web Development.