Introduction
We observe fresh, surprising digital developments every year that set the stage for the direction of marketing. The digital marketing company in Kolkata stated some of the digital marketing trends for 2022 that are expected to be the most innovative ever.At the start of the year, TikTok, which has since outperformed all other platforms as the most popular social media site among users in Generation Z, continued its rising trend. NFTs and cryptocurrencies continued to expand, sparking questions about the future of the financial sector. Google announced that it would stop using third-party cookies by 2023. It gives advertisers and internet marketers just two years to find substitute strategies for reaching their target demographic. In a recent name change, Facebook became Meta as a sign of the company's ambition to embrace the metaverse, a 3D virtual environment.The way we communicate with our audience will alter as a result of the numerous fascinating and inventive developments. It is also taking place in the digital world. The key digital marketing trends to watch in 2022 are listed below:
Short Videos
Thanks to TikTok, quick video posts have taken the role of meticulously curated photo grids and status updates on social media. Other platforms swiftly followed suit, with Instagram launching its Reels feature and Youtube emphasizing "shorts."Short movies highlight the speed at which we absorb information and the importance of clear, succinct messaging or engaging content. It encourages engagement, such as learning a new dance, accepting a challenge, or responding to surveys and polls.The best part about these little videos is that everyone can make one on their phone with a little haste and flaws. Younger viewers like quick, amusing videos with a less polished appearance and raw, behind-the-scenes, DIY, true storytelling.Storytelling is the new age of marketing
Storytelling is always important in brand marketing. Consumers, on the other hand, are tired of hearing how you, the brand, believe your products or services are superior to competitors when it comes to selling your product in today's market. They are interested in your deliverables and problem-solving.Instead of just listing the features of your product or explaining why it's superior to the competition. Your marketing should shift its emphasis to storytelling. Through tales and client testimonials, companies should illustrate how their goods or services may assist a customer in solving a problem.Personalization
In 2022, personalization will be very important. More effective than general content that aims to attract as many people as possible, focused adverts communicate directly to your targeted market. It is crucial to make sure that your audience sees such adverts at the right time and place in a landscape that is highly saturated. Here at We Love Digital Marketing, a Digital Marketing company in Kolkata we can help you achieve this with our services.Story and Visualization together
You'd be excused for believing that "readable" material is now more significant. Graphics and design gave rise to voice assistants and voice search in recent years. Nothing could be different from the truth than this. While voice search innovations undoubtedly have an impact on how we create content now. It also has an impact on the future, you shouldn't ignore visual content and the fundamentals of brand storytelling. According to research, individuals choose visual content over simple text. The evidence for this is clear simply by observing the expansion of image-focused sites like Pinterest and Instagram. Several other businesses, including Google, and Pinterest, are also making investments in visual search technologies. 19% of Google searches currently yield images, and according to 62% of millennials, visual search is the new technology they are most interested in.Conversational Marketing
Customers can connect with sales and customer care representatives (as well as bots) via instant messaging. They mimic conversations you may have with a friend. The demand for personalization and more human-centered interactions, among other themes that we've already discussed, is at the center of everything. Customers dislike speaking with salespeople who are reading from a script. They want assistance that is tailored to their circumstances and requirements.Conclusion
For the past 20 years, Millennials have been the focus of marketing. A Google search for "millennials" today returns almost 129 million results. Compared to only about 7.2 million for the generation before it, "generation X." However, the millennial generation of today has surpassed the stereotype of them as a group of entitled 20-somethings. The first generation of millennials is currently turning 40. Although many marketers still target a sizable section of this age group, several projections about their significance have been off the mark.By the year 2020, when they account for just over 40% of the world's population, Millennials have already reached their adult demographic peak. This percentage is anticipated to decline to slightly under 37% by 2030 as Generation Z begins to enter adulthood. Digital Marketing should be more focused on the cohort of Gen Z. We love Digital Marketing,Digital Marketing Company in Kolkata
can guide you with these new-age strategies and customer segments so that your business can be the best version of itself digitally.Follow Us On
29-10-2022
