There's no doubt that the COVID-19 pandemic has turned all of our world’s upsides down. Several industries have had to rethink their strategies, and while things never return to exactly how they once were, some things certainly can get better. Marketing is one of those things. Here we'd like to discuss truths about marketing after the pandemic.
Truth #1: It's about people now. This pandemic has shown that we're not as safe from biological agents as we once thought. In the past, marketing was all about the product -- it had to be flawless and pristine because if it wasn't, no one would buy it. But now, safety is a major factor in how people think about the products they buy. If it's not safe, it doesn't matter how high quality it is; no one will buy it.
Truth #2: We're all in marketing now. In a pandemic situation, everyone has to be on their toes and ready for anything. The same thing applies to marketing today, as it has to be flexible, able to change with the wind. The best way for companies to show that they're flexible and ready for anything is to have a marketing department that can handle any situation. If you're not ready, it could mean the difference between gaining a new customer and losing one.
Truth #3: We only want the truth. In a pandemic situation, people don't want to be lied to or fed propaganda. They want to know what's going on, and they want it to be the truth. This is important because marketing has always been about drawing customers in with information that's appealing or exciting, but now companies need to sell more than just a product; they need to sell themselves as trustworthy and transparent.
Truth #4: It's all about the story now. One of the most effective marketing techniques is to tell a compelling story. This is because people like stories and they remember them, and if you can integrate your product into a good story, then people will look at it in a more positive light. Plus clients love this kind of strategy; it's one way to get inside their heads.
Truth #5: It's all about the little things. When we're stressed or anxious, we tend to focus on minor details, so it makes sense that marketing would have to follow suit. Focusing on little details is important because they help people forget about the big picture for a few minutes, and if your client's business is looking a little bleak right now, they're going to need that distraction.
Truth #6: We're all stressed and anxious. Because of this pandemic, most people are feeling stressed or anxious or both daily. This affects how we shop because when people are stressed out, they want to buy things that will provide some form of relief. If your products or services can make people feel like they're more relaxed and less stressed, then you'll be able to sell them an awful lot of products.
Truth #7: We need something new. When we've had the same thing for too long, we tend to seek out something different because we want that feeling of novelty again. Marketing needs to imitate this behavior by coming up with new strategies, new products, and even new places for people to buy things. Things have been the same for too long now; it's time for something different.
Truth #8: Respecting the past is important. People appreciate it when you respect what's come before. This means that if your company has had a long history, you should strive to maintain that history even during times of change. Even though things are different now than they were before, companies need to remember that their clients have been there through everything over the years, so marketing strategies should reflect that continuity.
Truth #9: We're not afraid to try new things. Once upon a time, if you told someone that they had to eat bug meat or drink the blood of the recently deceased, they would have thought you were crazy and just left. But now people are open to trying new things because it's more important for them to maintain their quality of life. This doesn't mean that companies should start doing some crazy stuff, but it does mean that people are more open to trying new things, so marketing strategies should reflect this.
Truth #10: We're all stuck in the middle together. When a pandemic occurs, everyone is stressed on some level. No one wants to get sick, but no matter what we do, it's still a possibility. This means that companies should take the middle ground with their marketing strategies; they shouldn't be too over-the-top or too understated. They need to find something that will speak to everyone because of the pandemic or not, people like feeling like they fit in.
And that's on 10 truths about marketing after the pandemic. If you liked this blog and want to read more, check out the rest of our blogs on our site. If you need any help with your company's digital marketing strategies, feel free to contact us. We Love Digital Marketing is the best digital marketing agency in Kolkata, and so we assure you that we'll provide you with the best quality services. Our services include content marketing, social media marketing, pay-per-click management, website design, and many more. Everyone in our staff is qualified and friendly, and we always strive to deliver on our promises.
