Twitter is a communication tool with characters not exceeding 140 known as tweets. The tweet reaches to our subscribers or followers as and when we post them. Twitter has a monthly average of 326 million users globally. How can anybody mind sharing content to so many people all across the globe? Twitter allows us to share links of any web content like blogs, weblinks, PDF document etc.

Twitter falls under the category of a microblogging tool because of the short messages or tweets it distributes. Twitter shares certain features with other social media applications like Facebook, YouTube, Pinterest, LinkedIn and Google+. In this blog TWITTER MARKETING: The Ultimate Guide we will discuss some distinctive characteristics which make it unique.

FACEBOOK –

Short Facebook status resembles the tweets. However, with Twitter, every tweet reaches to each and every follower’s feed, unlike the Facebook’s EdgeRank filter feature.

YOUTUBE –

A tweet may contain a link to a video. But Twitter does not allow it to create a channel or organize your videos for easy accessibility, unlike YouTube.

PINTEREST –

Twitter allows us to post a picture and add a caption or commentary to it. It is easy with Twitter to have a conversation around a shared image than with the comment feature of Pinterest.

LINKEDIN –

A tweet is just like a short LinkedIn status update. LinkedIn is based on a trust relationship with two-way agreement whereas; twitter allows you to follow anyone including strangers. This is very helpful to target potential customers from all across the globe.

GOOGLE + -

Twitter allows you to organize people into a list for an organized conversation just like Google +.

As we have seen, features of twitter are similar to many social media applications with certain distinctive features of its own. These distinctive features make twitter unique in itself and appropriate to market our business. Any of us may use twitter but using it as a marketing strategy for our business is not so easy. There are certain key points to keep in mind before and after adopting the Twitter Marketing strategy. Some of the basic key points beneficial to others are under the topic of TWITTER MARKETING: The Ultimate Guide

• We must customize and brand our profile. When anyone looks at our business’s Twitter profile, they must automatically know that it belongs to us. Take care of minute details like: 
• Customize the twitter handle. Twitter handle is our username and it should be kept after our business's name for example @wldm. People must identify us just by reading our handle.
• The header on our Twitter profile refers to the background image. Choose an appropriate image incorporating our brand logo or any image reflecting the business we do.
• The profile picture of our Twitter account represents our business with every move we make on Twitter. Make the business’s logo as our Twitter profile picture to make our business relevant to the people.
• Twitter Bio is the best way to engage people to our handle. Twitter bio is a way for us to express your business’s motto or we may also include something humorous to engage people.
• Beneath our profile picture and bio, there is a location for us to include our website URL which helps to drive direct traffic.
• In the same location as our URL, we can insert our birthday that is, the day when our business started. This helps the people to know us on a personal level.
• We learn from things around us. In life as well as Twitter. It has a feature named Twitter list where we can follow experts of our business field and/or competitors and list them by segmenting them into groups. This helps us to learn about from their posts, interactions and content.
• We can schedule and host a twitter chat to chat with our followers and create a sense of community. It will help us to know their opinions and ideas to work upon.
• Advertising through twitter is a great way to reach all of our audience and make your tweets easily discoverable by a huge number of people. This will help us in influencing and increasing the number of our followers.
• Twitter can help us to direct traffic to our website. There are a number of ways like we can add our website beneath the Twitter bio in our profile, we can add direct links to the website in our tweets etc.
• We can also create Twitter moments, that is, the summation of the best of our collection. We can create it with tweets where we had a good reaction from the people or something that our business achieved in the year etc. this acts as a medium for our followers to look into the moments of our Twitter life. 
• We might choose to apply to get our Twitter profile verified. If our profile gets verified, we see a blue badge with a white checkmark beside our Twitter handle. This makes our profile to be an authentic account. It makes people trust our business.
• Our main focus must be to increase our follower account. This will help us to reach more and more people who may be our potential customers.

This was brief information on TWITTER MARKETING: The Ultimate Guide but there is a lot to know about it. We here at We Love Digital Marketing believes in looking into matters deeply. We cover detailed study matters on each part related to digital marketing, like Twitter Marketing. To understand the subject in-depth, don’t forget to reach out the best digital marketing agency in Kolkata.