Whenever we need to find the bucket-list of ideas for something as important as choosing a career for ourselves, or as mundane as ‘What to wear to my friend’s party’, our only destination is the one and the only Internet. And that is not surprising! We get loads of valuable content at our disposal within no time. But have you noticed that some websites rank higher, while many aren’t even visible on the first page? Here we are talking about SEO techniques.

Have you ever wished to write a content that the search engine will favour, and love to keep on top of its thousands of similar results? Have you wished to write your heart out and share with the world, a piece of your mind??

Well! Look no further. You have stepped at just the right place. So gear up, because you are in for some real Roller-Coaster ride of information overload about the same.

 So what exactly is SEO?

SEO stands for “Search Engine Optimization”.

To break it down simply, It is the process wherein you get free traffic from the ORGANIC and NATURAL search results. By using search engine optimization (SEO) techniques, the website and page owners aim at increasing the natural traffic that comes to visit their content.

There are millions of webpages on the Internet, so much so that it is a virtual COMPETITION for webspace, which is nothing but quite obvious. Search Engine Optimization serves as the umbrella term for the various methods you can employ to ensure the visibility of your website and its content on search engine results.

Search Engines like Google, Bing, Yahoo are naturally designed and programmed to bring their audience, the most relevant search results. And the people behind those websites, work smartly to drive most of the traffic to their pages. Because let us all agree, maintaining a site is a task, and what would your long-term dividends be if hardly anyone looks at what you present to the world.

So howsoever great your content is, it may still get unnoticed if it is not backed by some strong and sound SEO.

Now that we have talked about what SEO is, it is only natural to look at what all it has in store to offer to us. Let us talk about different types of SEO techniques.

Basics: Different types of SEO techniques

On the basis of costs, the risk involved, time is taken to show results, and the alignment to search engine guidelines; SEO basically is of 3 types:

1.            WHITE HAT SEO

2.            BLACK HAT SEO

3.            GREY HAT SEO

Let us look at these in brief, one by one:

             White Hat SEO

This SEO technique refers to the practices which adhere to Google Webmaster Guidelines. These usually take longer time and cost more to carry out. But it is far less risky and tends to deliver lasting value with time.

             Black Hat SEO

These contain many tactics that the Webmaster Guidelines do not want you to be doing. It is risky but costs less. It gives quick results. You can view it as some shortcut practices, but your content is surrounded by the risk of getting banned.

             Grey Hat SEO

This is the middle path, although it also can obviously go against the prescribed guidelines, which seek to take advantage of the loopholes in the search engine algorithms

  Various types of SEO techniques are -

1.            ON-Page SEO

2.            OFF-Page SEO

On-page factors concern completely with your own website. On-page factors include textual and visual content, user-friendliness, the back-end technical set-up and in a way, this assesses the quality and maintenance of your own site.  What value you can give to the visitors, in terms of visual and content appeal; are essentially counted.

On the other hand, there are off-page factors, which revolve around the marketing regimen. It can be practised like links from other websites, social media marketing outside your own website. With the help of off-page SEO, more links are targeted to your site. More relevant links mean an enhanced and higher ranking in search engine results.

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