Introduction

With the COVID-19 pandemic hitting the world completely out of the blue, and the world’s most powerful economies finding themselves in danger, every single industry has been, affected by it too. It has become increasingly difficult for the industries to gain the same engagement with their customers as they had pre-pandemic, and even more difficult to sell their products. Going digital is the only option left for many industries. Even though digitization was the talk of 2020, due to the current situations the efforts towards it need to be, accelerated. Industries need to go digital NOW more than EVER.

The impact of current situations on industries

Just like the quiet before the storm, the beginning of the year was a time when no one had thought what was yet to come. Industries had plans of introducing newer and better products and everything almost seemed to be going well. However, within a very short period, the situations completely changed and almost every single industry and company were, caught in a storm they had never faced before.

Although, companies have been very creative in the past when they had to introduce new products or expand their business. The current situations have forced the industries to venture out extensively on virtual fronts rather than physical ones. For every organization, the most valuable asset to them is their employees. However, with the pandemic rendering everyone helpless, with the massive shutdowns of production plants and offices. The risk of people losing their jobs is at an all-time high. Although some businesses were prepared for such a situation, many businesses were not. As a result, today many small scales and emerging companies are facing heavy losses.

Even though, the crisis that the world is facing right now seems to be all about losses. Business owners should realise that this is not going to stay forever and think about the long term more than the short term. The many companies, which have managed to survive through this pandemic, adopted digitization extensively as a measure to at least, remain in a no-profit, no-loss position. With the advent of the internet, the companies, which adopted the change and looked at the future benefits, are using it as an advantage in the form of digital marketing. Whereas, the companies who were in the process of adapting to the change have to move even faster to cope with the sudden changes in the current situations.

Why do industries need to go digital now more than ever?

Communication is the key:

For any kind of relationship, whether it is completely business-related or not, communication is the most important factor. Pre-pandemic, customers could just visit the stores and buy the products that they wished to buy. This was beneficial as the customers could be, assisted in all their needs and there was face-to-face interaction, which is very essential in any business deal. However, with the current lockdown scenario, such communication is almost impossible. In such a case, the traditional modes of communication can be, replaced by virtual modes. Through video calls, emails, internet forums, etc. customers can still be, communicated with and assisted. Although physical interaction is not possible, businesses can still profit by assisting customers remotely from their comfort. This can also be, applied in making business deals at the executive level. Through the digitization of one of the key principles of business, industries can remain in the competition and keep the economy churning.

E for E-learning:

Schools, colleges and almost all educational institutions were also, closed down as a measure to restrict the spread of the virus. This had a huge impact on the student’s career and education, as it all came to a complete halt. In this situation, it is extremely important to remember that, although the traditional methods of education cannot be, practised many E-learning methods are readily available. These methods have always existed but the importance and need for them are now more than ever. Education should not be just restricted to pen and paper, but it can be now extended to a completely different avenue of internet-based learning. Software programmers can also be, employed for developing newer and better methods for the same reason. This would ensure no restriction is, observed in the education of the children, and providing employability to emerging talent.

Paperless economy:

Even though mobile banking methods have been, employed for a long time they have only gained popularity in recent times. Although paper-based money still exists, the pandemic situations have made them a very risky mode of financial transactions. Hence, companies now need to extensively and compulsorily resort to online modes of payments. There are many different types of applications made for the same purpose with each of them providing different benefits to both the buyer and the seller. Fast, Paperless, Highly secure, and long-distance transactions without any interruptions are just some of the many benefits of digitizing payment methods. This turns out to be extremely beneficial as the customers do not have to go anywhere, to buy any product, and the industries can still manage to keep the market churning.

Changing customer demands:

It is no doubt that the customers’ demands are never-ending. They are continuously evolving and with the pandemic forcing everyone to stay indoors, a huge surge has been, observed in customers buying products online. This huge surge is a clear indication that this trend is going to be, observed for a very long time in the future. This is an excellent opportunity for every single kind of business owner whether small or MNC to gather a much larger customer base than they previously had. Immediate digitization can be, applied to many different areas of the business, to improve the digital presence of the company. Incorporating digitization in the business processes can surely help the industries to cope with the evolving customers and profit.

With great brands comes great responsibility:

To become a brand takes a lot of work, and to remain one is even more difficult. Whenever customers decide to buy anything branded, they do not just expect a quality product but high-quality service too. The never-ending lockdowns and quarantines have affected customers to many extents. With so many different preventive measures that they have to follow nowadays, customers usually just feel very annoyed. In such situations, customers just hope for their favourite brands to provide services that would no compromise with their safety, while also making their shopping experience as pleasant as possible. It is, in the end, the inherent responsibility of the brands to meet the customers’ needs as much as possible. Through digitization, this can be, achieved easily.

Advantage of technologies:

The whole concept of digital marketing revolves around the ability to leverage all kinds of technologies possible to market the company’s products efficiently and effectively. The most basic form of digital marketing can be through a website. Currently, any business can thrive in any condition if it has a website. The whole purpose of a website is to give a feel of visiting a retail store to the customer. Customers can just browse through different products and decide if they want to make a purchase or not, at their own pace. The content that would be, put up on the website should be concise and attractive for the customer to go through. Many other types of digital marketing methods can be Email marketing, Messaging, Social Media Marketing, among many others. Digital marketing is a very powerful tool in this age of the internet. It is the only tool that can help a company know more about a customer’s needs than they would know themselves. Through digitization, industries can surely profit even in the direst of conditions.

Conclusion

Although, all the above reasons are very convincing about why industries need to go digital now more than ever. We think that one of the most important aspects that every business should always understand that no matter how worse the situations would seem right now; this is all going to pass. Digital marketing is the only way through which any business can reach to the top these days and industries should harness its capabilities as much as possible. It is important for companies that had gained momentum through digital marketing to maintain it at a constant pace and keep growing. Moreover, new companies should start moving at a faster pace to move with the flow rather than against it.

However, businesses should also keep in mind that while using such a powerful tool for their benefits is important, without a proper strategy it would yield no profits. The emotional aspect behind a product or a service is what drives the customers to avail it. Even though digital marketing has the power to reach many customers in a very short time, without the “human feeling”, the customers cannot be, persuaded. Digital marketing is only successful when the content being put out has an impact on the customer. This is the aspect where we excel.

At We Love Digital Marketing (WLDM), it is our firm belief that creativity is the only way to succeed. For us digital marketing is just three simple steps: get Brand recognition, generate inbound sales, and obtain a better Return on investment (ROI). We also provide a wide array of services that include Search Engine Optimisation (SEO), Social Media Marketing, Search Engine Marketing, Content Marketing, Email Marketing, Mobile Marketing, Graphic Designing, and Web Development. We truly are the answers to all your digital marketing problems. We make sure that our services have a significant impact on your customers because as the name says we LOVE what we do and we make no compromise. Therefore, if you are someone who wishes to skyrocket your business through the power of Digital Marketing, Contact us now, and let us go digital together.