From writing letters to sharing stories on instagram, we have come a long way! Today, every strata of the society, irrespective of age, knows about social media. At least one person in every household has a smartphone and uses either Facebook or Instagram. However, it wasn't the same a decade ago. As the era advanced, social media became more essential than just useful. Not only did it just remain as an entertainment platform, it became a medium of earning as well. As a result of which, more competitions emerged and a few platforms turned out to be really successful namely- Instagram, Snapchat, Facebook, Whatsapp, Pinterest etc.
Presently, Instagram is the most popular among youth and is foreseen to be so in all age groups in the near future. Middle aged are also coming out of their shell to use this fun-filled and interesting platform.

As compared to all other social media platforms, Instagram has consistently proven to be more popular over other social media platforms and here's why:

Instagram is visual

It is no surprise that visuals are the best way to tell a story. If you wish to share one about yourself, what is a better medium than a picture? So, unlike Twitter and Facebook, where people share lengthy write-ups and posts, Instagram is all about its photographs and videos. This is Why is Instagram so Popular?It is an entirely visual platform in the sense that the news feed consists of pictures and videos only. This is one of the biggest reasons why marketers prefer instagram over any other platform.

Microblogging on Instagram

These days blogging has become an immensely popular job for the youth. To put forward their talents in fashion, makeup, art or basically anything in the form of a personal blog is a fun way to make a statement. Fashion blogging, quite obviously, is considered as one of the fanciest jobs for the past few years. It is a good source of earning once the brands notice them and collaborate. This is possible because instagram offers the users with a quick, visual for sharing the information. Most of the data is shared via pictures or videos, followed by a caption below it. The best thing about Instagram is that it brings in higher user engagement than any other social media app. This is Why is Instagram so Popular?

Fun features

Social media itself is fun. It's True! But all the social platforms are equally fun? False!
Instagram definitely leads the way with its interesting features. It is about clicking pictures, adding filters and making them look attractive and fun. When it comes to filters, no app can beat instagram. The process of adding filters is flattering, fun and the best way to look however you want to. It has filters according to mood, movie characters and what not. It is literally the best way to bring out the fun in you.

Effortless sharing

The reason to call Instagram effortless is pretty self explanatory. The ease it offers in terms of sharing your content with others is worth mentioning because it is the friend of a lazy person. When you share a picture on Instagram, it automatically gives you the option to share the same photo on your other social media apps. This is a great feature of Instagram that enables you to share pictures quickly with no struggle.

Better market reach

When it comes to shopping, both men and women can be potential customers for a certain brand. However, the best customer base still consists of the youth belonging to 18-30 yrs of age who are willing to invest. Since, more than half of the user base consists of this group, marketing and business is much easier and better on Instagram than any other media platform.

With Instagram's high-resolution picture quality, you can display your product better and professionally. If the customers like your product, they will automatically be drawn to your page. You can always follow some people who relate to your content to expand your customer range. On Instagram, around 70% of the users are females, and as much as they don't admit, we know for a fact that they love shopping. And putting up engaging stories of giveaways and other contests can increase the targeted customer base.

Better content display

Instagram has undoubtedly, the best content display over any other platform. It lets you maintain a theme throughout your personal feed keeping in mind the aesthetic. One of the potential reasons for a better content display is its User Interface. On facebook, one gets to see photos, the chat section, sidebars and a variety of other things. On the other hand, on instagram, only visuals appear on the feed adding to its aesthetic. People see tons of videos and images every day and the best thing is that its clutter-free user interface makes it easy to categorise the visuals of our interests, thereby assuring better customer engagement.

Active user engagement

The reason why Instagram outshines other social media apps is that the features here are specifically made to engage with people or brands. Some features like 'poll', 'questions' and 'rate' makes interaction super fun and easy. We are also able to like specific comments, reply to them and also pin the comments of our choice. The more the merrier! Instagram also allows us to add website links, account usernames and hashtags in the bio to promote and engage even better.
According to a recent survey, the users on Instagram are 60% more likely to like, comment and share pictures, as compared to Facebook. This helps businesses sell their products more easily with better brand reach.

In-built messaging feature

Instagram has an in-built messaging feature which is one of the prime reasons it beats Facebook. It includes a chat section right within the app. Unlike Facebook, one doesn't have to download two separate apps- facebook and messenger, to avail that feature. Moreover, this chat platform works faster, providing more features, also letting you simply share any picture with your friends in the 'Direct Message' section.

We Love Digital Marketing is a digital marketing agency based in Kolkata. We employ several innovative ways like Search Engine Optimization, content marketing, social media marketing etc to represent your brand extensively. Having done 900 projects with 3000 + followers, WLDM has gained the trust of individuals throughout the world.