What is WORDPRESS?

WordPress is an open-source website creation tool written in PHP and MySQL database. It is a content management system (CMS) used for creating websites, blogs and apps. It was initially created as a blog publishing system. It was then evolved to many other things of web content which includes mailing lists and forums, learning management systems (LMS), membership sites and online stores. Let see a comparative analysis of Wordpress vs Wix.

WordPress is the official successor of b2/cafelog. WordPress was first released on May 27, 2003, by Matt Mullenweg and English developer Mike Little.

What is WIX?

An Israeli software company Wix.com Ltd provides cloud-based web development services. This globally known company provides the finest website building platform to million users around the world. This provides customizable templates, drag and drops website builder having apps, image galleries, graphics, fonts, animations and various other options.

It was founded in 2006 by Avishai Abrahami, Nadav Abrahami, Giora Kaplan.

Differentiation between WordPress and WIX

The biggest difference between WIX and WordPress is that in WordPress you need to install a webserver to get the software running on your site but  WIX is a tool/service that you have to sign up for. Some factors on the basis of which you can differentiate both are stated below. Here we have focused on 5 major concerns.

1.Editor

WIX has a visual drag n drop editor which is similar to PowerPoint or keynote. Here editing is done visually that is if you see something you can change it or move it to any place. It offers an archive of free media which helps in inserting images and videos into the post without going to a third-party site

WordPress recently has launched a new editor called Gutenberg which shows the full page within the editor (no header, footer, sidebar). We can also switch between editor and published a website to see how the pages look.

2.Features

Both WIX and WordPress provide with attractive, eye-pleasing website designing. But you need to figure out what is fulfilling for your ideas.

WIX provides conventional features for website building.

•  It is a user-friendly platform and comparatively less cluttered.
•  It is a self-hosted website creation platform.
• It has 500+ pre-made templates that you can customize the designs using various tools. Also offers an app market with a small collection of 300+ apps. All apps are highly compatible with any integrations made within.
•  The SEO of WIX is very basic. Here image alt-text, headings, meta descriptions, and custom URLs can be added to your posts and pages.

              It can set up integrations with Google Analytics and Google Search Console to optimize your site for search.

              However, WIX lacks some function needed to optimize technical SEO. A major disadvantage is the use of JavaScript to display URLs that can't be read by search engines.

• WIX facilitates with built-in e-commerce operations and offers templates for an online store. According to your e-commerce needs, you can customise the features with the WIX editor.

WordPress is a sophisticated customizable open-source CMS that means anybody can access. This can be the major strength and weakness of WordPress.

•  Here you need to host your website.
• If you need unconventional features you can opt for WordPress themes and plugins support. It has a huge library of about 55000+ plugins and 12000+ themes.
• The SEO of WordPress is a comprehensive optimisation and analysis.

             One of the popular SEO is the Yoast SEO plugin. It provides suggestions for internal linkage of web pages and optimization of multiple keywords. It can be accessed for free but for a limited time period.

              Another popular SEO plugin is Rank Math which has free access and offers various features like meta description, setting a name for site and site optimizing for multiple keywords.

• In WordPress, you have to choose from various plugins to create your e-commerce store. WooCommerce is a powerful e-commerce plugin which you can use to convert your website into a full-fledged online store.
• It is a bit incompatible and getting something to fix can require long technical settings and coding issues which can be confusing for users.

3.Maintenance and security

WIX takes care of your website. It has automated regular updating systems and secures your website through SSL certificate.

The plugins here are professionally designed and updated. So you need not worry about its maintenance and security issues.

WordPress has some issues during plugin or theme installation in your system if the developer doesn't update them performance issues may arise. You can then go for a WordPress maintenance service.

 WordPress is a secure platform as you can secure your site with WordPress Security Plugin. Security of a website depends on the host you choose that is your host should have an SSL certificate.

4.Price

While choosing a website building platform, the cost factor should be taken into account. Pricing would vary with types and features provided by website designing. Both WIX and WordPress completely differ in the pricing system.

WIX includes everything in one package-: hosting, e-commerce, themes, apps, customer support. It provides free website testing for basic features with display ads. Upgrading to premium plans would remove the ads to access more features.

WordPress is free to use, you need to subscribe to a hosting provider and a domain name. WordPress website can be hosted using officially recommended services. It has free themes and thousands of free plugins available in the basic website set up. Cost of additional features depends on your needs.

5.Customer support

WIX has customer support facilities like phone calls, chats, email. It also provides special support through expensive VIP support.

WordPress, as we know, is freely served and also it's an open-source creative tool so it doesn't provide any customer support. Sometimes if a customer pays for themes, plugins and creations then it includes support facilities.

Verdict

We can conclude that both WIX and WordPress are well-known platforms for website building and designing.

WIX is a basic and easy station for creating and operating. It provides you with a fully functional online store with host features without spending much time.

Whereas WordPress would be a bit complicated in operating. But it gives you all-over control of your website. It also provides access to thousands of themes and plugins and site builders.

Summing up, it all depends on your choices, preferences and necessity. So you should surely review the list of factors to decide what you actually want to accomplish by taking into account what your requirements are.

We Love Digital Marketing Pvt Ltd is a digital marketing agency in Kolkata which is willing to help the clients stand out of the crowd in the most impressive manner.