Most companies now recognize the importance of having a website as part of their marketing and business development arsenal. However, many still fail to realize what a powerful tool they can use to attract new customers and build lasting relationships with those who already walk through the door. Your Website is the Virtual Face of Your Business, and its performance, or lack thereof, has a direct impact on how your company is perceived by potential clients and customers, and what experience they go through.
Your customers should have a smooth experience each time they visit your site. If it's not, you can lose them for good. It can be disappointing I know, which is why focusing on your website is the first and foremost thing you need to take care of.
Why Your Website is the Virtual Face of Your Business?
Your website is the virtual face of your business because it's the first place most people will go to learn more about you. It's also the place where they'll go to make a purchase, or get in touch with you to ask a question.
Your website should be designed to make a great first impression, and to provide all the information potential customers need to know about what you do and how you can help them. It should also be easy to navigate, so people can find what they're looking for quickly and easily.
A good website should also be designed to generate new business for you, too. For example, it can include online forms that allow visitors to request information or get on your mailing list.
The bottom line is that if someone comes looking for you and can't find your website, they'll probably just move on - meaning no new potential customers for you.
Tips for an efficient website since your website is the virtual face of your business-
Since your website is the virtual face of your business, the following list highlights some ways that you can improve your site's ability to help you connect with current and future clients:
- Your website must be built around buyer personas — In today's world, most adults have at least two email addresses – one for personal use and one for work purposes. In order to communicate effectively with current and future clients, you must consider their situations – given a choice between a company that provides solutions to issues related to their careers or one that focuses on the issues of daily life for families, which site will they visit more often? Which site will they choose as a trusted business partner?
- Your website content should be optimized for search engines — It's true that your website needs to be attractive, interesting, and easy-to-use, but it also needs to perform well if someone is using Google, Yahoo!, Bing, or any other search engine. Today's search algorithms can easily tell whether you have invested time and money in creating great content on your website or if you've simply dumped a bunch of keywords into a page and called it a day.
- Your website must be easily accessible — Your clients and customers should not have to take a lengthy detour to find the information they need – you've already invested time, money, and resources into your website; make sure that its users can quickly and easily find what they're looking for (and tell others about their experience using your site).
- Get creative with Social Media — In today's world, Facebook has passed the 1 billion user mark. Twitter is now at 200 million users and LinkedIn is closing in on 150 million members. To attract new business as well as build relationships with those who visit your website, you need to integrate social media platforms so that your followers can easily follow you, share content and get updates about your company. An efficient website represents one of the best investments a business can make. By building one that focuses on buyer personas and search engine optimization, you'll be able to generate more interest in your products and services. Your website is the virtual face of your business and it's a huge waste to let this resource slide just because you're not willing to spend time and money on it.
- Your website is what it is — a collection of static Web pages with bits and pieces of information on them. But what you see may not be all that others see. To others, your site can be a rich source of information about your company and its products and services. Optimizing it for the search engines is simply an investment in your future revenue stream from new customers or business partners.
Once you have invested in building a strong digital infrastructure, don't forget to make sure that potential clients can find their way to it easily!
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