Anybody can give you content. Creating content is not that big a deal anymore. However, the challenge is to write content that is meaningful. It is not just that you write a few words, maybe give it a spin and the job is done. No, ladies and gentlemen and guys and gals! It needs a lot more. Content marketing is the selling of your brand in a way that adds value to your name. It gives your brand a personality, a voice, a tone if you will. Today, we will give you some primers on how to write top-notch content that will kill (no pun intended)!
For effective content marketing, we have listed eight ways to create meaningful content:
1. Competitive content analysis
To ensure that your content writing is having the desired impact, keep a tab on your near and far competitors. What is the kind of content published by them? How long are their blogs and posts? How frequently are they publishing? What are the keywords in their content?
All of these are very important to formulate your own content marketing strategy. By following them,, you will gain better input on how to create quality content.
2. Quantity matters too
It is very important that you produce and publish quality content. But you cannot put content once in a blue moon and expect people to be blown away by the quality. It means that you are not serious about your business. Your aim should be to publish quality and target-oriented content at a consistent scale. This will improve your brand’s standing and recognition value. You will also be able to discover more opportunities when you publish more content.
3. Emphasize Pillar Content
It refers to superstar content that helps you in achieving the most traffic. These are mostly top-of-the-funnel assets. Their formats are lengthy and cover a specific topic in detail. Thus scaling up your pillar content makes your brand visible and resourceful. This, in turn, can bring your high ROI in future.
4. Make it visually appealing
People these days are very active on social media. Thus, they have a lot more options to choose from. And the attention span is also less due to so many brands vying for their attention. Therefore, your content must contain images, infographics etc. to make it visually pleasing. You can also have different backgrounds for different sections of your post. The addition of whitespaces also makes it less overwhelming.
All in all, you must think of your users as persons. They have feelings and preferences. They are also looking at their screens for some time now. So a boring text will only make your content monotonous for them. And your brand will not hold much of their attention. So your content has to be interesting and not just filled with dry facts that they can simply get on Google. If it helps, put yourself in the readers’ shoes and imagine what you’d want from a particular brand. Visualize and then channel your visions through your words. This will increase the engagement rate and bring better conversion.
5. Add videos
You can add more value to your content by adding videos. This also ensures that the visitors are spending more time on your page. This will increase the average session time span and in turn, send better signals to the search engines. Thus, the search ranking for your brand with focused keywords increase.
You can of course take videos from different channels. But it needs to be relevant.
6. Basic SEO rules
There are a few basic SEO rules that you must follow when writing and marketing content. For instance, the keyword should be a part of your description as well as meta title. It should also be there in the first paragraph. Links to internal pages and outbound links also help. Overall, try and make your content SEO-friendly to reap better rewards.
7. Catchy Headlines
You go and watch a movie in the theatres because the trailer looked promising, right? The same logic works with headlines of blogs. It is catchy enough to gain your attention and also piques your curiosity. However, it also must be related to your business field. Thus, you have to attain a balance between fact and fiction when it comes to headlines.
8. Friendly, Informal tone
A very important content writing and marketing strategy is having a conversational tone with the readers. A robotic way of delivering facts won’t gain you much traffic. Try and establish a friendly tone that gives inputs in an easy intimate manner. It feels good when you sound like you are asking them to try something and not shoving your brand down their throat. Thus, focusing on the voice and tone will help a lot.
Conclusion
Content marketing is easier said than done. You might be confused even with all the tools and info on the net. The digital needs human resources as well. We Love Digital Marketing is a friendly team of experts helping small and big businesses alike with marketing strategies. Our services include email marketing, social media management and content creation. Do hit us up if you need more!
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