Tiktok is the latest craze among social media lovers. Its rage has taken over the world with around 800 million active users. Since its international launch in 2018, it has entertained the world and created tons of viral and trending videos.

From its humble beginning as Douyin in China, it merged with Musical.ly to become TikTok- the most popular app on Google Playstore and Apple app store in 2018. Its popularity is slowly growing beyond teens to people of all age groups. Celebrities and major brands have started to create Tiktok accounts.

TikTok became popular for its short 15seconds mobile videos. Most TikTokers upload lip-syncing, dance and music videos on the platform. The more creative TikTokers are uploading original content showcasing their talent and unique ideas. With a greater number of people uploading original content and their followers increasing, and celebrities and brands coming onboard the platform, TikTok as an online marketing platform is gaining popularity. Here we have all about TikTok marketing that you need to know.

TikTok marketing strategies

Create an engaging account- Popularity on TikTok is gained through entertaining and engaging videos. Create an account and upload videos that are eye-catching along with being relevant to your product/ service. Upload the videos frequently to increase visibility.

Hashtag Challenges- The power of hashtag prevails in TikTok too. Hashtags on Facebook, Instagram, and Youtube are used to share and find content. In TikTok hashtag performs the same job in a unique way- through hashtag challenges. Hashtag challenges are the most effective TikTok marketing strategies.

In hashtag challenges, videos are created, given a #name and uploaded. These challenges done in the right way have the potential to become viral across the platform. It is a fun way to engage the viewer and connect with them.

Influencer marketing- Many TikTokersare popular and have many followers. Collaborating with them to promote your brand/ product through fun videos is another way of Tiktok marketing. Choose an influencer whose followers can be your potential clients. Make sure the content of the influencer is in-sync with your brand image.

User participation-In this strategy, brands encourage users to upload videos using their products or an idea that they are promoting. They are asked to tag the company and use their hashtags along with the videos. This is similar to hashtag challenges but is more user- concentric.

TikTok Ads-TikTok ads are still in the infant stage. It is being tested in the US and UK markets. The growing popularity of the app is an indication of the success of the ad format too.

TikTok may be the newest entry in the social media world, but its rise has been exponential. Everyone wants to create a viral TikTok video. Though it is popular in the 16-24 years age group, its fun and engaging factor is increasing its popularity among all. A smart marketer should make the best use of this budding marketing platform, learn all about TikTok marketing and reach out to potential clients through engaging and entertaining content.

We Love Digital Marketing is an internet marketing firm based in Kolkata with a varied clientele from around the world. We specialize in creating a strong digital presence for their clients using the best digital marketing strategies. Our services include Social Media Marketing, Content marketing, Search engine optimization, Email marketing, Pay per click and Link building.