So when you want to seek information about “something” or “someone”, you type on the search bar “something”, you always get Wikipedia as your 1st or rarely 2nd result on the page about “something”. Good for the wiki! Why is that? Let us discuss Beginner’s SEO guide
That is because of the miraculous works of Search Engine Optimization (SEO). So now you will understand the definition better. SEO refers to methods or techniques that aid your website rank higher in search engine results pages (SERPs). This makes your website more approachable to people who are looking for information or solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing. It is all about optimizing a website's pages, supervising keyword research, and earning inbound links. You can usually see results of SEO attempts after the webpage has been indexed by a search engine. (Although now Wikipedia seems to be losing its rank a little, no? Wonder what changed in their SEO strategy led to it.
SEO is important as it helps people find information and discover pages on the internet. It is specifically important for businesses for it confirms their response to their audience's questions on search engines while directing traffic to their products and services.
So now that you know how SEO works, let’s see how we can use it effectively-
Meaning, planning to attract more visitors on your website through different engines.
- Stay updated – You need to keep track of trends and controversies around you to keep up with the supervision of keywords that your audience would like to run a search for.
- Know your audience – You must know what kind of things can intrigue the people around you and what they would like to have on their SERPs.
- Technological advancements – Know the High Techs and their functioning to improve your work and in fact make it less tedious.
- Improve the website’s user experience.
- Be thorough with your keyword supervision and keep updating it.
Things every beginner must know
- Understanding of the company – In order to have a successful strategy for your SEO, you must first get to know the client’s/your company. Like, what is special about its products and services? What are its aim and vision? What are its weaknesses? And where and why it is falling short of something? Etc. Answers to these basic questions will evolve ideas and tactics to strategically devise your plan.
- Mind map – It analyses your strategies and plan and organizes them in a way that you can understand it better, without any confusion. You can simply jot down your ideas that you visualize and keep combining them in your map having the perfect overview of what you are supposed to do next.
- Understanding the audience – You need to beware of some basic things about your audience that will prove to be very useful for your plans. Like, what is there level of knowledge? What are they most interested in? Which age group would be intrigued by your company? Etc.
Because We Love Digital Marketing!
“We Love Digital Marketing” is a concern of WL DIGITAL MARKETING PVT LTD in Kolkata and focuses on developing Digital Marketing Strategy for Businesses. Our head office is located in New Alipore, Kolkata.
There are a lot of companies doing the same business as us, so then why choose us for your SEO services? Our company provides guaranteed SEO services with specific attention to every client's goals. We provide a small business with strategies that will help create the brand presence online.
