Google has become a dominant part of people accessing the internet all over the world. If you are looking for directions in a new place – Google maps help you. If you want to create a new mail account- Gmail is the most popular. If you want to store files to access anywhere- Google Drive is the best place. If you want to share and store your pics- Google Photos has plenty of space. And the list goes on!
Google has been catering to the digital needs of the people through its innovations and making life easier. In 2014, Google launched Google My Business, a free tool to help businesses manage their google profiles. Create an account and reap the benefits of Google My Business.
What is Google My Business?
Google My Business (GMB) is an exclusive tool for local business listings. It can be compared to the Yellow Pages directory but is more dynamic and with a lot more information. It works to connect customers with local businesses that they can visit. A GMB account does the dual work of a directory listing and a social media account.
Businesses can publish info (contact info, business hours, address, photos) and posts regarding themselves. These posts remain active for a week. This is an interactive platform where customers can also post photos and reviews.
Benefits of Google My Business
Visibility
GMB accounts function as a database during searches. For example, one of the most popular features of Google search is ‘near me’.
When you type in – Toy shops near me- Google comes up with a list of businesses that match your search on Google Maps. The list is a list of businesses that have a GMB account. Your account will make you visible to anyone looking for your kind of business.
Free of cost
It doesn’t cost a single rupee for you to list your business on GMB. This makes it affordable for even small businesses to list themselves.
Easy to use
You do not have to be tech-savvy to register your business. It is a fairly simple process. Along with its simplicity, it is also very efficient. GMB has many tools that help you analyze your profile. When you know how you are faring, you can work towards improving and optimizing your profile.
360-degree view of your business
The features on GMB will give the customers a complete insight into your business. A completely updated profile will have details like address, business hours, contact info, photos uploaded by you and the customers, and reviews. All this gives you credibility and helps connect with the customers.
Free website
GMB comes with an easy-to-use free website building tool that you can use to create a website for your business. You will have to purchase a domain and connect it to your Google Analytics account.
Online marketing strategy
Due to the wide reach and ever-growing popularity of Google, small businesses do not need to invest in any other digital marketing strategies for themselves. It is seen that GMB gives high ROI for local businesses.
Even though there are many online directories for businesses nothing beats the popularity of Google. Combined with the other Google tools available your business will get maximum results from the various benefits of Google My Business. Put your business on the map by creating a GMB account.
We Love Digital Marketing is an internet marketing firm based in Kolkata with a varied clientele from around the world. We specialize in creating a strong digital presence for their clients using the best digital marketing strategies. Our services include Social Media Marketing, Content marketing, Search engine optimization, Email marketing, Pay per click, and Link building.
