Having a website is crucial to the success of your business. It helps prospective customers get an idea of what you do and it also makes your business more accessible to them. It’s not always easy to have a website design that attracts many users, however. Although there are some tips you can use to optimize your website, so here are all the common things in effective website designs we have seen so far.
Search Engine Optimization
This concept has been discussed time and time again in the concept of digital marketing, and that’s because it’s just that important. It helps your website rank higher in search engines, attracts traffic, and improves user experience.
For your website design you should pay particular heed to title tags, meta tags, heading texts, and alt text with keywords that are pertinent to your business or service.
Mobile-Friendliness
Let’s admit it, most of our daily online activities are done through our phones. They’re handy, quick, and convenient. So when users visit your website on their phones, they should get the same experience as they would on a laptop. Make sure your website loads on time, the images are properly positioned and easy to understand, navigation around the website is quick and hassle-free, and your written content is coherent, not just on laptops but also on phones.
User-Friendliness
When users visit your website, they shouldn’t have to wonder about it trying to figure out what to do. Your website should clearly guide visitors, with helpful buttons like “contact us”, “why choose us” or anything else that basically leaves the customer with no space to think. Everything they need to read on your website should be readily visible at first glance.
There should also be effortless navigation. Different aspects of your website should flow smoothly forming a united whole.
Lots of Blank Space
Just like we found it hard to read textbooks completely covered in the text back in school, consumers find it stressful to read a webpage with nothing but text. Make sure to leave lots of blank space on your website, with spaces behind, between, and behind text and images. This ensures that visitors don’t feel like they’re doing an onerous task when they try to go through your page.
Skim-friendliness
Most users probably don’t read the whole of your page, they skim through for useful and relevant content. Make sure that on your website, users can do that and still be able to absorb everything that’s absolutely important about your site. You could do this by incorporating bullet points and sub-headings.
Pictures and Videos
Now, who doesn’t love flipping through graphics? It’s definitely much more preferable than reading long passages where all the words eventually start blending together. Your website goers most likely won’t be patient enough to read through your articles, not even to skim, but what does pique their interest are well-placed pictures and videos. Some pictures may even arouse enough curiosity to give parts of your website a read. Images also help bring in more traffic, so it’s two birds one stone situation.
Remember the Main Point
Everything about your website should scream your brand. Every article should allude to your business so that visitors don’t lose track of why they visited your site in the first place.
People tend to believe that a website gets reach by using fun colors, fonts, special effects, and other vain factors like these. What it really comes down to, are a few basic points that make surfing through your website fun, easygoing experience. And these points have been seen for a long time because they are what all effective website designs have in common.
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At We Love Digital Marketing, we strive to create the most engaging and creative digital marketing campaigns. We are committed to meeting our client's goals by generating inbound sales, increasing brand recognition, and getting better ROI with every campaign we undertake. Only a few companies can take on digital marketing with success. Are you one of them? If so, consider using our services for better exposure and sales!
