The internet is full of compelling videos that are meant for people to consume. There are videos on beauty techniques, clothing hacks, cooking recipes, different sports, a guide to install software applications, and on almost everything under the sun. Why is it that the Internet is flooded with so many videos? Be it an educational website or a personal blog, or a news platform, videos are everywhere.
 
You may think it takes time and effort to create a good video and your company lacks the resources to create a compelling video. So, your social media accounts are over flooded with images. The first part is true. However, if you are creative enough, you will know how creating videos is not always about expensive equipment and editing software.
 
Videos can grab a person’s attention for a longer span than written content meant to attract customers. If your marketing strategy doesn’t include videos, then it’s high time you rethink your strategy. You can start with our article. We have shared a few interesting ways of how you can use videos on social media.

What are the different types of videos you can post on Social Media?

No, you don't have to buy an expensive DSLR, stabilizer, and shoot videos that show your video making skills. Think of why you are putting videos in the first place. Now you can post relevant videos.

• Behind the scenes video - Do you want to show your customers your work culture, or your employees working to serve them better? You can post a behind the scenes video. This will help your customers to know your company well and trust you better.
• Question/Answer - You can make an informative video. Maybe, customers have some common questions or queries regarding your services or products. You can make a Question Answer video and post it on the social media channel. An interview is also a good idea to engage customers. Post an interview of the founder of the company, or an expert in your niche, or post a thoughtful chat with a client.
• Tutorials - Post tutorials or how-to-do videos after you launch a new product or show your customers a creative way of using an old product.
• Announcements - Make videos to announce the launch of a product or event. Everybody loves a discount or promos. Maybe you are planning to expand your store. Use videos to announce all these to your customers.
• Customer Testimonials - Your potential customers look for testimonials from other customers on your social media pages before they make a purchase. Videos of testimonials of your existing customers can be helpful in this regard. 

You can save this idea and it will give you so many ideas for your social media content calendar. However, keep in mind that nobody wants to see a video that has sound issues or is shaky, or looks very unprofessional. Such a video would only reflect your poor business ideals. 
 
Good lighting, clear sound, professional background, stable videos are the only things that you have got to keep in mind while making videos for your social media channels.
 
We Love Digital Marketing is one of the best digital marketing agencies in Kolkata aiming to make your company stand out in the sea of social media platforms with the most effective strategy. Our team of dynamic professionals outmatches the client’s expectations. We have served over 1000 happy clients in the last few years. Visit welovedigitalmarketing.com to find a solution to all your digital needs.