E-Commerce is perhaps the most flourishing business right now, with people locked in their houses and unable to go out. E-commerce, for most people, is the only way to buy essentials. And for others, is a great way out of boredom. Whatever the reason, people are spending more time on the Internet. And this could be a huge opportunity for you, as a brand, to get noticed and generate sales. E-Commerce Marketing is now a multi-billion dollar industry. And we are here to help you grab your share in it. Read on to know some of the best e-commerce marketing practices for 2020, to propel your business from barely existing to successfully thriving.

What is E-commerce marketing?

Before looking at e-commerce marketing practices for 2020, it is important to understand what e-commerce is.
E-commerce is a general term which describes buying and selling of goods and services over the Internet. E-commerce marketing refers to the marketing techniques brands use to drive traffic to their websites, and convert this traffic to sales. It involves a broad spectrum of techniques and strategies which brands use to promote themselves.

What is an E-commerce Marketing strategy?

It is a step-by-step detailed plan developed by a company, or the marketing unit of a company, which governs the various marketing practices followed by the company.

Best E-Commerce Marketing practices for 2020

• Utilize Google Shopping Ads. The platform Google Shopping shows users products related to their search and provides links which directly take them to the sellers’ website. It is the easiest and cost-effective way of generating leads.
• Optimize for voice search. Voice search is the next big thing. Having your site and products optimized for voice search queries means greater traffic flows to your site, thereby, increasing the sales.
• Improve site speed, efficiency, usability. The smooth and effortless browsing experience is sure to please customers and keep them actively engaged with your brand.
• Optimize your site for mobile users. Most website traffic is from mobile phones. So, it is only natural to revamp the site specifically for mobile users.
• Invest in UGC (User-generated content). Allowing customers to produce their own content, like reviews or write-ups, is a great way to increase engagement, spark conversations and build trust.
• Tap into Influencer Marketing. Influencers have a niche of their own. Having them promote your brand enhances brand awareness and boosts credibility.
• Make related videos. Video content is highly engaging and persuasive. Tapping into this nature of customers to watch a video rather than reading the product description will do wonders for any brand.
• Send personalized emails. Monitoring the customers’ purchasing habits and customizing the interaction with them boosts the credibility of the brand.
• Issue coupons and discounts. It needs no explanation. Discounts and offers attract customers.
• Write blog posts and newsletters. Well-written content pulls customers your e-commerce site. Apart from providing useful information, it has the potential of convincing customers to shop from your brand.
• Use QR codes. QR codes are the easiest way to divert traffic to your site.
• Use site data. Data can become your most valuable asset. Following the behavioural patterns of your websites’ visitors helps you model your strategies to generate higher leads and greater conversion rates.

A well planned and equally well-executed marketing strategy can take your business to new heights. Thus, it is best to consult an expert. With over 5 years of experience in catering to clients, We Love Digital Marketing is your one-stop solution to all your brands’ digital marketing