Google is a platform, where billions search every day. Be it a song that you heard to the rating of a film, everyone searches on google. Now if you are doing business, you need to work on some strategies to win the market. As we all know, digital marketing is seen to be one of the most successful strategies so far, it has become a necessity.
When a person performs an online search, Google (or Bing) will look through its searchable index and returns results that are relevant to the searcher’s query. The results are ranked based on the popularity and value of the website serving the information.
The value of a website is determined by many factors, including keywords on the website, the relevancy of the content, frequency of content update, quality of links on the website, social factors (such as several Facebook Likes or Shares), and more.
Now if you just started a business and wants to create a brand image, this article will be of use as we will be discussing some of the ways in which you can be found on google. Let us discuss more easy steps to get found on google .

Verify your website with google search console.

Verification of website is done to prove that you own the site. If you don’t know what google search console is, it is a set of free tools and reports provided by Google to webmasters to help improve website performance on google search. After connecting Google Search Console, you can check Analytics to see which keywords visitors are using to find your site.

Make sure your site is mobile friendly.

Once your site is made and verified, making it mobile friendly is quite an important step. With the number of mobile users, to almost 4 billion and counting, making your website mobile friendly is a necessity. Taking into account just how mobile-friendly your site is when deciding whose pages will get listed first in the search results. That’s why you need to make sure your website is ready to go mobile.

Submit a site map to Google.

A site map is necessary for SEO( Search Engine Optimization). Although a site map does not directly influence your rankings, it helps google during the crawling and indexing phase. According to Google, this is how you submit a sitemap
Decide which pages on your site should be crawled by Google, and determine the canonical version of each page. 
Decide which sitemap format you want to use. You can create your sitemap manually or choose from several third-party tools to generate your sitemap for you.
Make your sitemap available to Google by adding it to your robots.txt file or directly submitting it to Search Console

Monitor and test.

Not only are SEO best practices always changing, but so are the keywords that customers are using to find brands like yours. It’s important for brands to consistently analyze their web traffic and look at the performance of different keywords.
You should also stay on top of your search engine rankings and investigate potential reasons why your position might have slipped.

Optimize your site structure.

The structure of the website is very important for rankings. Although the majority concentrate on the visual aspect of the website, optimization of site structure is equally important. A good hierarchical structure has a simple navigation menu and SEO friendly URLs, has a hierarchical format and also has that is easy to find.

Optimizing titles according to search results

This is the most important SEO element that hasn’t changed ever since google began. When a user searches something on Google, they are most likely to pick the site that matched closely with the search result.

Inclusion of meta tags

Meta tags are used to help increase Click Thru Rate (CTR). A meta description is shown as a search snippet in the google result. Adding on of unique meta tag description can be quite helpful. Meta Data can help describe any page in a more convenient machine-readable format, more suited to search engines, 

Loading your page faster

Making a website load faster plays a huge role, especially now where all of us has gotten so used to getting things done fast. If the website takes time to load, the majority of people might lose their interest in searching the website.
These are some of the steps that you can take to increase the SEO and to be found on google.other than that other agencies help in advertising through digital marketing. Among the best digital marketing agencies in Kolkata, is the agency, We Love Digital Marketing. We are also known as one of the most well-known SEO companies in Kolkata.
In conclusion, digital marketing is developing fast and creating a brand image online has become a must. So if you are planning to start a new business make sure you work hard both online and offline!