Effective Facebook targeting increases conversion rates while decreasing the cost per conversion, which is the key indicator of an ad's value.

With a dozen distinct ad styles and dozens of potential ad targeting characteristics, you can target audiences on Facebook.

By mastering your Facebook targeting, you can reach out to targeted and often motivated audiences on the network where Americans spend a religious 40 minutes everyday on average. Here are a couple of successful Facebook ad targeting techniques that you've never heard of.

6 Powerful Facebook Sponsored Ads Targeting Strategies

Target your audience’s interests

It won't work to try to target your ideal customer based on demographics like age and gender. You should thus target key themes. Your click-through rate will be poor and your advertising will not be successful if your target audience is too big.

Understanding the interests of your ideal customers is the best method to decrease the size of your audience.

The best method to do this is by choosing an interest that only avid fans would share. You may select to target a wide range of interests using Facebook Sponsored Ads. Look at the "Interests" area in your ad settings. You can enter any possible interest in the search box to get a list of suggested searches. You may read a description of the interest and the number of Facebook users who share it from this. Yet, choosing only one interest will still provide a target audience that is much too large. You must either choose many intersecting interests or use this targeting in combination with at least one of the other techniques discussed below.

Use Custom Audiences for remarketing

Remarketing is a great Facebook targeting technique for reaching out to prospective customers who have already shown interest in your products.

You may select to show your ads to people who have visited your website, sales pages, or even specific products using the targeting options available in Facebook Custom Audiences. If you believe a recent buyer won't convert again soon, you can also decide to exclude them.

Installing the Facebook Pixel is needed before you can use Facebook Custom Audiences based on website visits.

Target Life Events in Creative Ways

Selling to people going through particular important life events is the basis of certain business or marketing strategies. For example, if you have bought a new home or apartment, moving companies want to get in front of you. Engagement is a common target for wedding photographers. Because we often publish life events to our timelines, Facebook offers pretty much every conceivable targeting option. The Life Events parameter is special in that you may select to target folks after a specific time has elapsed after the change.

Identify the ethnicity of your ads  

This option is included in the Demographics section. People from many different ethnic groups make up America's rich and diverse history.  

This option might help you in targeting the right ad to the appropriate group if your product or service is more popular with a particular ethnicity.  

Remember that the people in your ad should belong to the same ethnicity as the group you are targeting.  

Don’t be a jerk  

Although it may seem obvious, there are a few things you need to avoid when targeting Facebook advertising. These actions may harm your relationships with Facebook and prospective customers. So, avoid doing the following to get the most out of your Facebook ad targeting.  

Uploading email address lists you've bought is not a good idea. This is prohibited by Facebook's Custom Audiences terms of service, to start.  

The second option enables Facebook users to view the businesses that have "uploaded a list with your information and advertised to it."  

Don't assume your targeted ads are hidden

You only pay to show your ad to the audiences you've selected when you use Facebook's ad targeting options to select the audience for your ad. They are not the only ones who can view your ad, though.

Any Facebook user may view all your ads by accessing your Ad Library, which is accessible through the Page Transparency area of your Page.

Keep in mind that, even if you don't target them, every potential buyer may view all your ads. When choosing the images and text you wish to use in your ads, keep this in mind.

The key message from both of these arguments is that everyone on Facebook can see what you do as an advertiser.

Diversified and comprehensive Facebook sponsored ads targeting is the right strategy

You don't have to choose one of the above ideas when creating your Facebook advertising targeting strategy. Consider them all and see how they could apply to your various target market categories.

Personas should be created for your ideal clients. Who stays there? What do they do daily and after work? How do their possible qualities and features fit with the various targeting criteria given above?

Finding out exactly who you're trying to reach can help you choose the best Facebook ad targeting tools and solutions to reach them.