30th March, 2020

How Does Content Writing Affect SEO?

Search engine optimization(SEO) is the most important tool for digital marketing. SEO helps us to optimize our web sites and web pages in a user-friendly way. The optimized web sites get a good ranking on the Search Engine Results Page (SERP). The better the ranking, the more traffic is diverted towards our web site. There are different techniques of conducting the SEO, all performed with the motive to get a good ranking. You must have heard that the content plays an important role in providing a better ranking. Use of relevant keywords and an informative, creative style tend to generate more traffic. Let us see how does content writing affect SEO?

What is content writing marketing?

We hear of content writing typically when discussed digital marketing. There are many people out there who have no clue as to what content writing is. For those who don’t know and want to know, content writing is a process of researching, planning and creating blogs, web posts, articles and many more. Here, you have to be careful about the word limits and the usage of keywords to make your content is SEO-friendly.

What is the importance of content writing marketing?

Content Writing is a vital part of the digital marketing arena.
To be honest, content is the foundation of a website. Written content makes the website complete and presentable. Have you ever seen a website with no content or description about it? Don’t you feel irritated due to the lack of knowledge you gain from the website? As a matter of fact, we all get irritated when seeing no content. When a user clicks on your web link’ he/she expects and wishes to know about you. The users spend sufficient amount of time browsing the website, especially when it’s the first time. So, yeah a good content acts as a magnetic force attracting traffic and users.
At first, the content writing process and job appears to be very simple. Do you really think it’s a simple process? You might say yes, but an experienced person would definitely deny, especially an amateur. In the beginning, it seems to be fun but when things sink in, the process gets whole lot serious. You start understanding the importance of content for your website. You start understanding the dynamics and realize that it is a planned process with creative inputs.
Content writing helps us in creating awareness about our product or service among our audience. Have you read blogs over the web? I bet you must have. And if you have noticed, you will always see the last paragraph talking about the company who has published the blog. Here, we get a brief disclaimer about the company and its function. If the words are attractive enough then the users tend to visit the website as well. After that, your job is over. As a content writer, your work is to direct people to the website.
Have you ever thought about the importance of keywords in the content writing process and how does content writing affect SEO? Basically, keywords are a combination of words usually searched by the people. The keywords tell us about the words that are users search the most. Extracting researched keywords helps us to create a format and a basis, based on which we write our content. Search Engines have many websites to crawl and present them to users. If your website has keywords similar to the search made by the users then the ranking would be very good.
The content acts as a tool to help people know about your business. It helps to establish your business when people get to know your work. Also, good content is always shared. People have the tendency to share their thoughts and things they like with the world. With the increasing use of social media, sharing has become very easy. When you present good content which is relatable and creative then it will be shared.

What is the difference between content writing and content writing marketing?

We all assume that content writing and content writing marketing is all the same, but it’s not true. Content writing simply means putting words into sentences and creating an article. Whereas, what we use in digital marketing is content writing marketing. Here, we present our content to market our business and our works. We try to make people aware of our business. The process is well-researched and we provide our audience with what they want. We focus on the requirements of the market (the audience) and provide them with suitable solutions.