A website's page speed is an important factor for SEO ranking. This has a huge impact on the UX, or user experience of your site and can affect how quickly visitors are getting to their content. Google loves fast websites because they represent correct navigability and usability which means that search engines can understand what you're trying to say in order to rank it higher up in SERPs (search engine results pages). This blog will further talk about the importance of page speed and optimizing it.
The importance of loading time when optimizing with a focus on web performance optimization lies mainly within its effect over excellent navigation and usability; as users will be able find relevant information quicker, causing less bounces from sites-which we all know have implications towards rankings based upon meta data provided by SEOs around factors like bounce rates.
Importance of Page Speed:
The race is on to be the fastest loading website, and in order for your site to rank higher than others you need a fast load time. What does it take for sites have this? According to research there's no exact answer but we do know that speeding up the load times will put you ahead of other competitors in search results
A recent survey found that 89% of respondents said they would not continue to use a site if it took longer than 5 seconds to load. And in a world where mobile browsing is dominating traffic and functionality (iPad users spent an average of 25 hours per month on their devices) speed has become crucial for viewing websites optimally from different screens. So how long does your website take to load so that you are well-optimized according with current trends? There's no exact time frame but based off research, anything over five seconds won't cut it!
Tips to Optimize Page Speed:
1.Use Optimized images on Website:
If you want your website to load faster, use JPG format for photos or complex images and PNG for more detailed images. If you're using Adobe Photoshop, try reducing the size of pictures by 50% (JPG), which will not make noticeable difference in quality but it can help significantly on loading time. Saving a picture as JPG instead of JPEG reduces its file size without affecting image quality too much; this makes web pages that contain many graphics load quicker with an improved user experience.
2. Select and Use Suitable Themes:
Websites are like complex cities. There is a lot going on in the background to make it operate smoothly. Optimizing these files for different browsers will save time and bandwidth, making your website run at optimum speed. Themes that form as a result of poorly optimized code can affect loading speeds of websites if not well-optimized; this includes PHP code, CSS style sheets, JavaScript functions.
3.Use Good Quality Hostings:
One of the most important factors when deciding on a hosting service are price and quality. Price does not necessarily reflect the quality, but can be used as an indicator for what type you're looking to host your website with. The faster it loads, the less likely people will abandon their search results altogether.
4.Use Less Spaces and Comment tags in HTML code:
The HTML code is a series of characters that form an instruction manual for the computer. Sometimes, these instructions can be unnecessarily lengthy and complicated - but by removing white space or comments you could save as much as 10% on file size.
5. Get rid of Widgets and Plugins from Social Channels:
For each social media plugin, the loading time is approximately one second. However, if you are a business owner and want your company to have an edge on its competition with regards to numbers of followers or likes then it's worth considering that every visitor will be subjected to what could become an excessive amount of data transfers between our website and the APIs from various social networks.
Conclusion:
As we have seen, the importance of page speed and optimizing it. If you’re not sure where to start, we can help at We Love Digital Marketing. Also, you can implement the compiled list of tips above that will help increase page load times and give you an edge on the competition in search engine ranking pages (SERPs). Implement these tips today and watch as your traffic improves.
About Us:
We Love Digital Marketing is the best digital marketing agency in Kolkata! We specialize in SEO, E-mail marketing, and content marketing to reach out to thousands of prospective customers. Our services include customer experience management by leveraging user interaction design with a variety of such techniques including PPC advertising, social media integration, etc., for every budget size.
