The internet has revolutionized the field of business, marketing, and advertisement. While physical and TV advertisements are still common today, internet ads are staging a total takeover of the advertisement industry due to its versatility and cheapness. However, torn between these old and new methods of advertisement and marketing, businesses often completely ignore the method of SMS marketing. What they don’t see is that with billions of cell phones being regularly used by people on the go, SMS marketing can prove to be a real game-changer for the marketing industry. This article will try to familiarize businesses both old and new alike with the Importance of SMS marketing.
The main reason why more businesses are not adopting SMS marketing as their primary method of advertising is that they expect low returns with heavy investments. Also, they are put-off by the fact that personalized ads cannot be served to the subscribers due to a lack of data. However, there are more reasons to adopt this technology than denouncing it. For starters, the sheer ubiquity of network-connected devices makes the Importance of SMS marketing apparent. A single text message that appears right on the screen of the smartphone, yet is unobtrusive is a boon for both the subscriber (due to its non-intrusive nature) and the business (customer is more likely to see it). Also, the subscriber's privacy is respected in this way, while the advertisement feels more personal. Data can be gathered in other ways such as by using feedback data sent by the customer. Surveys can also be used to gather data in an easy to access form, and research data shows that about 31% of the subscribers take the survey instead of skipping it like in online surveys.
Thus, many of the myths and rumors about SMS marketing can be very safely debunked. SMS marketing is a much underrated, yet very novel way of advertising. Especially in countries like India, SMS marketing can play a massive role in places where internet access is still limited, provided a good marketing agency is employed for the task. And what is a better one that We Love Digital Marketing, the premier marketing company in India! Kick back and relax while WLDM works their SMS marketing magic for you!
