With the ongoing COVID-19 pandemic, there has been a shift in business strategies from offline to online. And now, the benefits of using an online tool rather than doing everything face-to-face are becoming evident. Though online courses, online workshops and virtual training have their own perks; it is Webinars that are on the way to unforeseen glory. Webinars are a powerful tool to build your brand, engage with the target audience and create fruitful leads. In this blog, we discuss the latest webinar trends of 2020, for you to make note of, and hopefully, use it to build your brand.
Latest Webinar Trends of 2020
Webinars are a safe and efficient way to manage professional commitments all the while being socially distant. Apart from this, it is cost-effective, less time-consuming, allows people from all over the world to join in, and allows live interaction with the audience. Hence, it has emerged as a top trend in recent times.
Webinars are not only useful to provide digital training, but also boost brand awareness and market one’s product. We present the Latest Webinar Trends of 2020, which will give you an edge above your competitors.
- Business post-COVID-19. The most-watched, liked and trendy topic right now is about the state of the world post this pandemic. With uncertainty looming overhead, it offers assurance to people. Some trending topics are
- How the education system would change from maybe theoretical to practical.
- How the economy would suffer and how to revive it, or
- How one might market their products, or
- How the marketing space might change for better or for worse.
- Health and Fitness related to webinars. The pandemic has bought attention to the poor healthcare system around the world. It has also made people realise their weak diet and lifestyle choices and thus, has given rise to a new fitness revolution. So, if your brand is related to health, doing webinars on topics like
- How to stay fit amidst lockdown
- Home Workout Tips
- How to build immunity, etc., is sure to grab attention.
- Career counselling. Coronavirus has bought a new wave of unemployment and a huge change in the employability criterion. Businesses focused on education and placements can provide webinars on the following topics.
- Career counselling for freshers and undergraduates.
- For recently unemployed people
- For school-going children, their parents, teachers, etc.
- Webinars related to a brands’ niche. For example, a skin care clinic may do webinars providing tips and tricks for healthy skin, or home remedies for glowing skin.
An IT company can or a start-up may showcase their products and provide 1-hour free training on their latest software.
Webinars are a strong marketing technique, which, if done right can boost your brands’ image. However, given the stiff competition, it is necessary to attract the audience and keep them engaged from the first look. For this, you will need to find a trendy topic, build captivating content, time your webinar suitably, take care of the technical aspects, etc. A failed webinar does more harm than good, as it might turn away potential customers. Thus, you might want to consult an expert for the same. With over 5 years of experience in catering to clients, We Love Digital Marketing is your one-stop solution to all your brands’ digital marketing needs.
