Search Engine Optimization (SEO) is the backbone of digital marketing. SEO increases your SERP in a purely organic manner. Forming an SEO strategy is not a simple task; it involves getting the right combination of the different elements used for SEO. One such element is Link Building. What is Link Building in SEO and how effective is it?
When businesses were run only in the physical world and internet marketing wasn’t born yet, one of the ways to build credibility and market the business was through recommendations. It was common to ask a fabric store owner about a place that would sell accessories. Such referrals from other businesses always held a lot of value and helped in increasing business. Building relationships with related businesses was a successful marketing strategy. This process of referrals in the digital marketing world is called Link Building.
Link building is a process where other websites have a link that lands on your website. This drives traffic to your site and increases your SERP. The links are a sign of credibility. When search engine crawlers crawl the web, links form a major ranking signal. The quality and quantity of the links matter.
Just having your website links on other websites will not help with your SEO. Several factors determine the quality of the links.
Some of the major factors are:
- A Niche of the websites- If a link about your website about women’s fashion wear is present in a building tools website, it will not make any sense. There should be relevance between the two websites. Links in websites of the same niche is of more value.
- Quality and authority of the website- A link in a website that has web authority like the Times Of India will hold more value than in an upcoming blogger’s blog.
- Anchor- The clickable part of the click that navigates to your site is called the anchor. Anchors should have the right keywords.
- Quality of other links on the page- This plays a major role in determining the link quality. It is similar to the fact that a person’s character can be determined by his friends. In the same way, the links present along with yours on a website will determine the quality of your link.
Factors that determine the quality of links is a vast topic. The above-mentioned are the major ones.
Organically earned links have greater value rather than paid links. It takes a good amount of effort to earn good links. The best way to earn links is to have original and compelling content on your website. The quality of the content should drive external sites to have links to your site.
Some of the link building strategies are:
- Guest blogging
- Active social media accounts
- Creating a brand identity
- Have trusted links in your content
If you understand what link building in SEO is and use it effectively, the results will surely reflect on your SERP. Though a time taking process, link building has long term positive effects on your SEO.
We Love Digital Marketing is the best digital marketing agency in Kolkata with a varied clientele from around the world. They specialize in creating a strong digital presence for their clients using the best digital marketing strategies. Their services include Social Media Marketing, Content marketing, Search engine optimization, Email marketing, Pay per click, and Link building.
