In the world of online advertising, pop-ups ads have become a must. Though they can be annoying and sometimes even virus-filled for the users, pop-up ads in digital marketing have become a vital part of it.

What is Pop-Up Advertising?

Simply putting, pop-up ads are a form of online advertising that’s displayed through a graphically designed “pop-up”. Going by the complexes, it is a form of advertisement which automatically opens a new window in a browser to display an ad. 

Types of Pop-Up Ads

There are 5 common types of pop-up marketing ads:

• Click Pop-Ups: This usually activates when a visitor clicks on a particular link, image, or word on your website. Some marketers use a web banner as an invitation for such action, while others include a short sentence for a more definite strategy.
• Timed Pop-Ups: These pop-ups appear after a visitor has remained on the page or site for a designated amount of time. However, they’re also quite tricky to apply because perfect timing becomes a huge deal here.
• Scroll Pop-Ups: This ad is a perfect alternative for timed pop-ups. These ads are set to appear once a visitor has scrolled down a certain percentage of your page.
• Entry Pop-Ups: They are considered the most dangerous pop-up type. These ads appear as soon as the page has loaded. It makes the website seem a bit sketchy, but when applied correctly, they can be just as effective.
• Exit Pop-Ups: This pop-up type can interrupt a user’s attempt to hit the “back” button on their browser. 

Pop-Up Ads and Digital Marketing

Pop-up ads are highly visible and more efficient than banner ads. These ads are versatile and can be utilized for further advertising, offering discounts, or engaging with your customer, and encouraging newsletter sign-ups. 
Although many internet users consider pop-up ads annoying, they are good at grabbing users' attention and can prove as an effective marketing strategy when used wisely.

 There are plenty of ways to integrate the pop-up strategy in your business:

1)Discounts and Promotions: 

Pop-up ads are the fastest way to communicate to your customers that you are offering further discounts or free shipping. Pop-up ads allow you to grow your customer information base by offering up a discount code or promotion in exchange for their email address or other contact information.

2)Increasing Subscriptions: 

If your customers are looking to connect and engage with your business, pop-up ads are a great way to promote subscriptions to your newsletters and build your email list. 

3)Offering customers premium content: 

Establish yourself as an industry leader by offering premium content to your customers. You could start by offering info graphics, webinars, downloadable checklists and templates, and eBooks that will grip your customer’s pain points. This also allows you to build an engaging relationship with your customers.

Conclusion

Although these interruptive approaches to advertising are generally disliked, and therefore ignored by internet users. Marketers often do not realize the ill-will generated by these pop-up ads in users. So advertisers should use pop-up ads effectively and wisely.

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