Social media marketing is now the new normal of digital marketing, it's an important tool that brings forth more results, innovations and with the highest clientele, it is a marketplace with immense competition between the businesses. What are the Predictions for Social Media Marketing in 2021?

Nobody could've guessed the events of 2020, which resulted in people using social media for almost all of the social activities; they became forums for discussion, a place for entertainment, for sharing news, and advertisement hotspots.

So, let us try to understand Predictions for Social Media Marketing in 2021

Facebook will Continue to Thrive

If there is anything we have learned in 2020, it is that Facebook is the prime hotspot for advertisements. They have gained immense success during this pandemic, much more than their counterparts, even buying them out!

This growth is going to continue till 2021, advertisers want a spot in the Facebook marketplace. With its bidding model, advertisers move in immediately when the previous one drops out.

Social Media will become Shops

Matthew Fanelli, SVP, Digital, MNI Targeted Media said,“ Increasingly, Instagram, Snapchat and Twitter videos and AR will entice consumers to ‘shop now’. Brands establishing a dialogue with consumers, and staying fresh, fun, and relevant with creative will see e-commerce from social continue to thrive.”

We already know about Facebook marketplace, now there is Instagram marketing wherein you can tag and shop the products posted in the picture itself. This is a whole new level of marketing different from advertisements as this will help small businesses grow more.

You can switch to a business account and upload a product catalogue, without needing to buy a website domain and sell there. Things are much simpler as compared to three years back.

In 2021, most social media will incorporate shopping as one of their features, this is an exciting dynamic for businesses.

The Efficiency of Survey and Data

While the idea of social media harvesting our data is a controversial topic but there are legal and useful ways to use data collected from users. Social media is now both the place for analysing client behaviours and the place to sell them products based on those behaviours. Like selling makeup essentials to someone inclined to liking makeup posts.

Social media can tailor the posts and advertisements according to each users interest, this is a huge marketing tool which we predict will become to be even more used in 2021.

Even without noting patterns, there are direct surveys available within the sites and apps itself that can help advertisers understand what users want.

This may bring higher sales because unlike before where we advertised to a huge audience only after taking a brisk survey, now there are real-time surveys instructing businesses what their clientele want and prioritise.

However, this is not without fault, since the survey takers are not an organised mass, the answers from the survey may not be consistent and may not necessarily be honest.

Reels in Instagram bring Exposure

The biggest trends in Instagram is now shifting to video formats i.e. reels. We noticed this from the insertion of Stories in 2016, engagement decreased in posts and feeds and shifted to stories and reels.

As they are much more interactive, reels are incredibly addictive. Our attention spans have decreased so much that we find it easier to tap to the next story than to scroll through feeds, which Instagram has also unfavoured, due to the algorithm not being ordered – it doesn’t show posts according to a certain timeline but rather in an arbitrary fashion.

Reels also a bigger reach than a public-posts, with much more features. You can music and text to make mini videos of instruction, fashion, DIYs etc.

The ability to add photos and screenshots are a Godsend, as they can help you show Before and After pictures -- which are always enticing and fun – you can show results and evidence of the growth your business has gained in the previous years.

Realistic Personification of Brands

Long gone are the days of showing the perfect picture with the business models hidden in the backroom, now is the time for humanized brands.

People appreciate flaws and are more trusting of brands that show honest stories. So the businesses that show a face talking to them are more appreciated along with conversations about the environment, and strong purposes for their business.

One can directly appeal to their audiences through social media, which is one of its biggest assets.

We Love Digital Marketing 

We Love Digital Marketing is one of the best digital marketing agency in Kolkata. We give away any information to help our customers master the art of digital marketing.  Check our blogs for information regarding social media marketing and beyond. We understand the importance of mastering the trends in the ever-changing digital market of 2021