From the printing press to digital technologies, content marketing has come a long way. The common thread through all of this is that companies are continuously looking to give more to their users. One digital medium that does just that and creates value for your organization in recent years is blogging. Let's show you what's so great about blogging for small business owners and why you should consider one. And if you do, then we’ve got some tips that you can use to get more benefits from your blogging.
What is Blogging?
But before we get more into the field, let’s just start with the absolute basics. If you already know, then great! But statistics say that around 40% of business owners acknowledge they do not know what blogging is or currently blog for their business. And 55% of the ones who do have immensely benefited from it. So, in case you belong to the first group, here it goes: A blog is a compilation of facts, thoughts, and expert opinions relating to business and its target audience. This online piece of information is accessible to anyone who will visit the company website. Thus, this marketing strategy not only informs people, but also shows them your company and, ultimately, your product or service.
Why Should You Have a Business Blog?
Your website is both a marketing tool and a marketing asset. You want as many people to see your site as possible. The most common way people find a website is by using search engines, so you want your website to rank as highly as possible in relevant searches. Now, your ranking will depend on the relevance and usefulness of your content. Also, your content should also make your company interesting. You should not just seem like a corporate giant hell-bent on shoving your product down the throat of your customers. This is where blogging can help generate traffic for your website. Given below are seven perks of using blogs for your small business:
- Signifies Your Expertise in the Business
How you present the content of your blog as well as the way you compose it can be made to suit your personality or brand voice. These tactics will help your site stand out from the rest. And this, in turn, will enable your readers to develop a more intimate connection with you. Blogging can be a useful tool for companies to give customers details about their industry or current trends. This can help you have an authoritative presence. Your users can also develop a sense of trust in you.
- Generate Value for your Users
This is a primary reason you should blog in case you are not already doing that. People usually do not prefer brands that go overboard with sales. They are really not that interesting. When you blog, you give your customers food for thought. What is your particular product going to add to their lives? If you have a starting story, share it with them. And since this is for zero bucks, they could be more loyal to your brand.
- SEO
Contrary to popular opinion, Search Engine Optimization is not just about ranking. It is a long-term strategy for ensuring that your business ranks very highly on search engine results. There are a few ways to accomplish that goal. And blogging is just one of them but it is an important one. Choose a relevant keyword and write topics that align with your niche. But keep in mind that the ultimate goal is to connect to your users. There are various blogs on how you can do that too. Now you see how brilliant this blogging can be for your small business, right?
- Email Collection
Business owners might use blogging as a means to collect e-mails from interested parties on their websites. You can then add these users to your content marketing funnel and provide them with promotional content.
- Generates Demand
A company's demand generation says everything they need in order to succeed in the marketplace, allowing them to sell to buyers. Businesses often use blogs and content presentations to post articles, inform customers about new products and services, and announce new features.
- Lead Conversions
To put it simply, there are three stages of getting a customer hooked to your business:
- Awareness
- Consideration
- Taking a decision
Blogging can help in all three. Checklists and blog posts are great ways to get someone interested in your products or services. People who are in the second stage might find the tutorial blogs helpful. And finally, testimonials can be the final push for those who require proof about your brand’s legitimacy.
- Increased Visibility
As a small business owner, you are of course tight-pressed with money and other resources. So how do you build your presence and generate awareness in the market? Well, blogging is a great way to create value and a name. You will not just give them information but probably a general business idea as well. So blogging is a very efficient tool for small business owners.
Final Word
I hope this was able to cover some ground. But if you think you need to know more, check out We Love Digital Marketing. Based in Kolkata, we are one of the best digital marketing agencies in the city. And we have an expert team of bloggers who create cent per cent original content and that too with your goals in mind. Call or visit today and find out how blogging can benefit your small business.
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