“Content is King”- sounds cliché, right? You must have seen several websites using this phrase to stress the importance of content marketing. But this phrase is not new. It was used for the first time in 1996 by Microsoft founder Bill Gates in an essay. The essay described the future of the internet as a place dominated by content.

Imagine a website selling your favourite art and craft products. They have a variety of products in stock, and their website only has a listing of their products. Now, imagine another website selling the same art and craft products, but they regularly post videos or blog posts about DIY projects, different ways to use the products, and informs you when they have a new product in stock. Which website would you like more? Anyone would vote for the later one. Why? Because it has great content. People get attracted to websites that offer more than just services and products. Good content glues people to the website.

Why is Content important for Digital Marketing?

Content is one of the most important components of a Digital Marketing Strategy. While other components like Social Media, Search Engine Optimization (SEO) are important, but they are futile without good content.
Content is the base upon which you promote your company online. Your prospective customers might come across your social media page and visit your website. But if they don’t find anything useful on the website, they won’t visit your site. Good content will connect your target audience, retain your existing customers, and helps to build trust. In today's digital marketplace companies should strive to gain customer's trust. It helps in building a positive brand reputation.

Content fuels SEO. Optimizing your content can help you rank higher in SERP, thus making you visible to more people. Your content help fuel the components that SEO revolves around like keywords, backlinks. Without content, you will have nowhere to place keywords, no page for your viewers to read, nothing for other websites to link to. The secret to rank higher in SERP, it is vital to create engaging content.

However, while writing content, it is essential to write quality content that sets your website apart from others. Content doesn’t mean posting mindlessly on your website. Quality content is not just a grammatically correct article written with the right keywords. It should add value to your website. If you don’t have anything to write, then don’t write at all instead of writing some gibberish.

So, what is good content?

Create content keeping your readers in mind, not only search engine. Think about how the content can benefit them. Create relevant informative content. Focusing solely on search engines will make your content loaded with too many keywords and professional jargons. If you can strike the balance between creating content for your audience and search engine, then nothing will stop you from reaching the top of the search engine.

Digital Marketing Agencies help you to create content and develop a strategy that helps you in customer engagement, creating brand awareness, driving traffic to your website. WL Digital Marketing is the best digital marketing agency in Kolkata. The name itself reflects our passion for the digital domain. Our services include Content Marketing, Social Media Marketing, Search Engine Optimization (SEO), Mobile Marketing, Email Marketing, and Web Development. We aim to well establish our client’s website in the digital world and take care of all their digital woes.