THE POWER OF REVIEWS IN DIGITAL MARKETING
Reviews are something very familiar to anyone who has made an online purchase. After looking at the star rating, reviews are the next thing people would refer to when making a purchase. Customer purchase decisions are heavily influenced by the reviews posted. Good reviews mark a good impression. Even if the consumer has had any second thoughts, good reviews make way to a possible business. Let us discuss the power of reviews in Digital Marketing.
INFLUENCE OF REVIEWS:
Any type of products being sold in online marketing platforms would have the option of user-generated reviews. It is said that around 92% of people consider reviews as an important aspect when buying a product. According to recent tweets, 40% of people form a strong opinion after reading one to three reviews. Recent reviews gain more importance than outdated reviews. A lot of leading digital marketing companies have experienced products with good reviews to be sold more than a similar product which serves the same purpose with minimal or bad reviews and star ratings.
PURPOSE OF REVIEWS:
A lot of consumers will not get convinced of buying a product, especially when it through an online shop where they cannot eye it directly. Most consumers would have decided to buy the product before they even reach the reviews. They just need an extra confirmation that the product is worth to pacify their second thoughts. For them, to be sure that the product will be satisfactory, consumers seek the after-buying experiences of other consumers who can think from their shoes.
FAKE-REVIEWS:
Reviews can be easily falsified. Although major online shops make sure that their reviews are foolproof, some sites cook up false reviews to lure the consumers into buying their products. Authentic reviews will have different tones, language style and ethnicity. As much as it is tempting to spike the economical profit by posting false reviews, it is certainly not ethical. There are several websites which help out consumers to find out the integrity of the reviews posted on online shopping platforms.
Customer reviews are no joke. They hold as much importance as personal reviews. Out of 10 customers, 9 customers reach out to reviews before buying a product. 72% of consumers get convinced fully of buying the product only after they see a positive review. Of course, a product might receive negative reviews and it is only natural to receive them. Replying promptly, politely and more like a person instead of the representation of an organisation are some tactics to handle negative reviews. Consumers will also notice the way an organization handles a negative review.
WE LOVE DIGITAL MARKETING:
We love Digital Marketing is an internet marketing company in Kolkata which offers various services to brands who wish to make a mark in the online marketplace. They have new strategies and unique ideas to make brands stand out among the other competitors in the virtual world. They offer many different services like Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Content Marketing, Mobile Marketing, Email Marketing, Graphic Designing and Web Development. They take full pride in using technology to deliver to their clients’ needs outstandingly.
