When you are starting with social media marketing, seeking the help of social media marketing agencies makes sense. But your shoestring budget may not allow having one at the moment. And anyway, you should have some idea about the basic terms of social media marketing. Today, we have compiled the top 15 words in social media marketing to get you started.
Given below are some of the words and phrases used very often by marketers in the social media business.
Social Media Marketing: Keywords and Phrases
1. Ad Manager – This is a tool that helps in advertising. It enables you to create, run and evaluate all your advertising campaigns. This tool also includes a host of features to target your audience. With the help of Ads Manager, you can manage your ad campaigns on Twitter, Instagram and other platforms.
2. Analytics – This refers to the way you can streamline your brand’s performance on social media channels. There are some metrics such as engagement rate. This gives you input on how to adjust or respond to different audiences. With the help of analytics, you can easily deduce new trends and patterns.
3. API – Or Application Programming Interface. It makes the methods and functions of a particular application accessible to other programmers. In other words, this way companies make their technologies accessible to developers from outside. APIs lets programmers develop applications atop a platform’s programs.
4. Boosted Post – This enables you to pay in order to promote your Instagram page. Those who like your page will be able to see it on their news feed. This way you can target and reach many of your existing fans and followers. Thus, this allows for effective, affordable promotion of your brand and content.
5. Brand Awareness – This remains a key metric to check the effectiveness of your social media marketing. It means that your consumers (present and future) are thinking about your brand and recognizing your goods and services. This gives your brand a personality of its own. It is now deemed as not just a company but a unique entity that has a voice of its own. This makes your brand a name and helps in the sales of a product as well.
6. Business Manager – Facebook Business Manager is quite an effective tool. It aids you in managing the business avatar of your Facebook page. It also keeps your page updated. With the help of a Business Manager, you can manage your business’s Facebook information from a centralized room. Thus, it makes possible a singular experience for the company’s Pages, ads users and inputs.
7. Click-through rate (CTR) – This is derived from a simple mathematical calculation. The number of clicks received by a link is divided by the number of times the post appears on a feed. The relevance of CTR, however, is a serious one. A higher CTR implies that the audience is clicking or relating to the content you are putting out. It reveals that they are engaging with your brand and are not just mute spectators.
8. Conversion
In social media marketing, conversion rate implies the percentage of visitors who performs a particular task. Suppose 10,000 people visit your website and see the campaign. Out of those 10,000, 1000 buy your products. Then, your conversion rate is 10%. Subscription and download are also actions performed by guests.
9. Cost Per Click (CPC) – This is a significant metric that measures your spending for all the clicks on your advertisement.
10. Cross channel – It refers to strategies that help in linking various social media channels. This way, your messages and advertisements across multiple platforms are brought in sync. This makes the brand very consistent with its messaging and user reception effective.
11. Engagement Rate – This metric is differently interpreted by different companies. But the gist of the matter is it measures how your audience is engaging with your content. Are they liking it? It’s exciting for them? Or you are just another company on the market? Their likes, comments, share, subscribe etc. means they are participating.
12. Geo-targeting – It tells you where your user is located on social media. This enables companies to target specific audiences rather than appeal to a large market.
13. Impressions – The number of times your content appears on the users’ social media platforms such as Twitter, Facebook, etc. signifies how much of an impression you are leaving on the market.
14. Key Performance Indicators – This is a way to measure a particular result. This helps you to understand if your social media marketing policies are effective.
15. Viral – Any content or media that spread rapidly like wildfires is known as viral content. If your content goes viral, it means that a lot of people are watching and engaging with it. This can turn into an increased footfall.
Conclusion
The concept of social media marketing is broad and expansive. It takes time and experience. In case you need immediate help, consider We Love Digital Marketing. Our team has experts to manage social media marketing, SMS Marketing, search engine optimization and other related services. If you are a small business, we’d love to help you grow big. And big giants, rest assured that your success will only be dwarfed by your talent!
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