RESEARCH. CREATE. PROMOTE. With the increasing monopolistic competition, it has now become important as well as essential for all the business out there to aware people about their products in the most attractive and creative way possible. When we talk about digital marketing it is usually Facebook and Google that comes into everyone’s mind. The two platforms are famous among everyone in the present generation. Let’s today talk about what it is and its top 5 benefits of google ads.

Google Ads is an advertising program provided by Google. It helps you to create ads online to help you reach the target and choosing consumers who are more likely to have an inclination and need of your product or services. Google Ads can be considered revolutionary that has changed the concept of business, making online presence more integral.

Now when we have understood what it is, let’s look at the top 5 benefits of Google Ads.

•    The topmost benefit of is they it works faster than SEO. A well optimized AdWords campaign can work faster for your business and help you to get the first spot in search.

•    One of the most useful and considering marketing strategies is email marketing, which makes why Gmail ads more helpful.  Google has also incorporated native Gmail ads with Google AdWords and made it available to all advertisers, which means now you can reach more prospects through their Gmail inbox.

•    Traditional advertisements are much more expensive and made it difficult to measure results than Google AdWords.  Additionally, keeping you unaware of the source of the leads coming from these media. Making it difficult to calculate the ROI.

•    When you link your Google AdWords account with your Google Analytics account which could help you understand:-

  How long a visitor stayed.

   Number of visited pages

   Bounce rate of your landing page, etc

•    If you aren’t running ads, but your competitors are, then that might be a trouble for your business.

Opting for a digital marketing course that has Google AdWords as an essential part of the curriculum is very important and will also give you a competitive edge as a student. And in the same, WE LOVE DIGITAL MARKETING can help you immensely.