The trend of affiliate marketing is growing with each passing day. In fact, eighty percent of brands are using this marketing strategy globally. Since you need to pay minimally in affiliate marketing, it can be regarded as a cost-effective way of advertisement as well. These perks of affiliate marketing have led affiliate marketers and brands to use it increasingly. Before you embark upon your affiliate marketing journey, it’s good to remain aware of the latest affiliate marketing trends. So, below are five affiliate marketing trends that you can use with the assistance of the best digital marketing agency in Kolkata.

Surging Crypto Trend

Within the last few years, the increasing use of cryptocurrencies has become one of the most sought-after affiliate marketing trends to consider. Although Bitcoin remains in the leading position, some newbies are also paving their way into this realm. NFTs is a prime example of that. In fact, people are investing in cryptocurrencies like anything these days.

Better prospects for crypto marketers

This is creating more scopes for affiliates and crypto advertisers to work collaboratively and garner improved ROI. Banks and governments are also splurging in cryptos. As a result, customers are becoming more conscious and finicky in terms of purchasing. All these statistics indicate that the crypto affiliate will continue to grow all across 2022. To dive deeper into the crypto way of affiliate marketing, reach out to the top digital marketing agency in Kolkata today.

Expansion of Affiliate Marketing Tools and Budget

In 2022, it is expected that a lot of new affiliate marketing tools will come up on the market. Besides, the existing tools will also be revamped according to the changing affiliate marketing trends. Particularly, automation tools will be in the maximum demand since they offer a whole lot of benefits to their users. Plus, new apps, AI affiliates and improved automation will allow affiliates and marketers to track and monitor progress and manage the various seasonal campaigns quickly and efficiently.

Budget Expansion

Apart from the expansion in affiliate marketing tools, the affiliate marketing budget has also witnessed a rise in 2022. This is mainly due to the increasing number of companies and brands making an entry into this sector. In fact, statistics claim that around $8.2 billion is expected to go into affiliate marketing alone this year. So, you can easily presume how popular this marketing strategy has become of late in the digital sphere?

Co-marketing and Link Building

Until recently, co-marketing and link building have become two of the most remunerative affiliate marketing trends in the digital marketing dimension. By using these techniques effectively, you can garner exceptionally high rankings for your website on Google. So, let’s check out each of these marketing trends in detail.

∙ Co-marketing: Co-marketing chiefly means collaborative marketing between advertisers and affiliates. This trend is in fact gaining more and more popularity in 2022. So, if you want to get a diverse range of audiences for your brand, then co-marketing is the way to go. With co-marketing, you can promote your services and products amongst a wide audience-base and earn better revenue.

∙ Link building: Link building on the other end means putting a specific link to the landing page of another affiliate’s site or your own website. Hence, the more there are links on different pages, the better it will be. As a result, Google will rank your website cumulatively higher across the various SERPs out there.

To make the most of these two strategies, content affiliates or other affiliate marketers can work collectively with other digital marketers. Subsequently, they can sign a shared agreement and earn their respective commissions after every marketing campaign.

Voice Search

The year 2022 will surely witness a rise in the trend of voice. In fact, statistics claim that fifty percent of affiliate traffic comes from various mobile devices. So, within the next few years, voice-based searches might become the conventional trend for affiliate marketers. To make the most of this affiliate marketing trend, you need to follow these steps.

∙ First, make a proper landing page

∙ Make sure this page has frequently asked questions along with their pertinent answers

∙ Such a landing page will surely lead your potential customers to your site

∙ In fact, if any of your consumers asks a question, it would directly lead them to the relevant webpage

Besides, using long-tail SEO effectively is also important to make the most of your voice search endeavours. To do this, you need to perform intensive keyword research so that your site ranks as high on Google as possible.

Influencer Marketing Trend

Influencers are expected to get an edge in the affiliate marketing sphere in 2022. Particularly, micro-influencers will benefit the most from this marketing trend. So, businesses and brands with a low budget can reach out to these micro-influencers for their affiliate marketing campaigns. Influencers promoting a certain niche will be in even more demand among buyers this year. By using this trend effectively, there are many benefits that small businesses can expect instead. Improved brand awareness, more conversions and better ROI are a few of them.

Affiliate marketing wins!

With so many affiliate marketing trends on the plate, marketers and brands alike will find it easy to accelerate their advertising efforts to the T. To make the best use of any of these affiliate marketing trends, feel free to contact WLDM India, the best digital marketing agency in Kolkata.