Social Media Marketing (SMM) is one of the most popular digital marketing strategies. The reach of social media has made SMM the go-to for digital marketers and even businesses to market themselves. The internet is filled with a plethora of social media sites. The smart way to do SMM is to narrow down the top social media sites and choose the ones that will work best for you.
Facebook has been ruling the social networking scene since 2004. It has the largest number of active users. What makes Facebook work is its wide range of audience. All kinds of businesses- from finance to kid’s clothing can find potential customers on Facebook. Having a Facebook page adds credibility to your business as well as promotes it.
Twitter is the best suited for brands related to the sports, politics, entertainment, and marketing industry. Twitter is the perfect platform to find the latest information, updates, or developments of a brand/ business. Marketing on Twitter is mainly done to increase brand awareness, engage users, and boost audience engagement.
LinkedIn is the Facebook equivalent for professionals. If you want to collaborate with businesses or find potential employers/employees, LinkedIn is the appropriate place. Having an active LinkedIn account with updates about your work or the company increases your credibility as a professional/ business.
YouTube
A platform where you will find videos about how to assemble a cycle as well as a video about how to make green tea. YouTube is a social media network with the largest amount of user-generated content. Usually, YouTube marketing is done through collaborations with popular YouTubers, but you can create your own content as a brand too. It helps to engage with your potential buyers and create brand awareness.
A social media network that started as a photo-posting app is now one of the major sites for product-based businesses and influencers to thrive. Instagrammers are usually between 18-35 years. This youth-centric platform can be used to increase brand visibility. Creative visual content increases your popularity on this platform. Its features like hashtags and short videos are used by influencers and brands to market products.
Snapchat
Snapchat is similar to Instagram where photos and videos are posted but they are published only for 24 hours. Therefore, Snapchat is best used for publishing information about events like a product launch or press conference. Snapchat is popular among teenagers. If your target audience is young, then Snapchat is your platform for marketing.
Pinterest is an amazing platform to look for new ideas and products related to fashion, food, décor, workout, and DIY ideas. Pictures of products along with links to the main website are posted on the site. Content related to the product can also be posted on the page to increase the quality of the page. Its in-built shopping feature also helps to increase sales. Pinterest mainly has female users. If your target audience is female, then investing in Pinterest marketing is a good option for you.
The world has shrunk, all thanks to social media. It has evolved from being just a medium to connect people to influence people in every aspect. The number of people accessing social media is increasing and its effect on businesses is also increasing significantly. Marketing your business in the top social media sites will give your business an extra push. Be smart while you are Social Media Marketing and make the best use of these powerful platforms.
We Love Digital Marketing is an internet marketing firm based in Kolkata with a varied clientele from around the world. They specialize in creating a strong digital presence for their clients using the best digital marketing strategies. Their services include Social Media Marketing, Content marketing, Search engine optimization, Email marketing, Pay per click and Link building.
