The advent of the World Wide Web has completely revolutionized how marketing works. Gone are the days when organizations had to use precious physical resources to promote their services and products, now the same can be done at the click of a button with the help of digital marketing techniques. Digital marketing has proved to be very dependable due to the increasing number of devices that are connected online, and it is much cheaper in comparison to a physical advertisement. One of the first and most fleshed-out systems is Email marketing campaigns. Email marketing has developed a lot since the conception of the first email clients and has now developed into something of a necessity for modern businesses wishing to thrive in this tech-savvy world. Since then, many types of email campaigns have been created to serve different purposes and for different company types. Here, we will take a brief look at them.

Introductory emails:

The first step to building a healthy customer relationship is this. It must be concise and must introduce them to your business briefly and intriguingly.

Automated emails:

These emails are designed to be sent at a prompt by the customer. For example, buying suggestions related to your customer's browsing habits. These emails have been proven to give enough incentive to your customers to check your store again and again.

Promo emails:

These emails are sent to promote an exciting new deal that you might be providing for your customers in a time-limited fashion. The “limited” branding will surely prompt a check from your customers.

Season sales:

Widely considered as a subgroup for promo emails, season sales allow the company to promote multiple deals at once, usually in response to a certain event like the start of a season or certain festivals.
Knowing about the types of email campaigns is a step toward getting ahead of the competition using digital marketing. However, a trusted partner is required to enact this. In Kolkata, WE LOVE DIGITAL MARKETING has long been trusted by businesses, both big and small, of both Indian and foreign origin. Leave your email marketing needs in their hands and reach amongst the stars!