Mobile Marketing is marketing using a mobile phone. Massive improvement in hand-held devices over the last decade has led to mobile phones becoming an essential commodity. A cell phone can be found in almost everyone’s hands. It is only logical that companies use this to their advantage. Mobile Marketing has now become one of the most important aspects of Digital Marketing. In this blog, we discuss what is mobile marketing and the types of mobile marketing in 2020

What is Mobile Marketing?

Mobile Marketing refers to marketing a brand or product using a mobile phone. It is a marketing technique that focuses on reaching the target audience on their smartphones, iPods, tablets, etc.

Mobile Marketing can provide customers or potential customers with time and location sensitive personalized information. It is an effective way for brands to connect to their customers and increase brand exposure.

Types of Mobile Marketing

Mobile Marketing is the umbrella that shelters all the strategies which have mobile involved. It may not be possible to pin-point exactly what all comes under it. However, the following are some of the major types of Mobile Marketing in 2020

SMS Marketing

It is the oldest form of Mobile Marketing, but it is still relevant today. It involves sending Short Messages (SMS) to customers informing them about new deals, offers, or products. It is useful for small businesses to improve their reach.

MMS Marketing.

Companies in favor of using MMS rather than SMS aim to attract customers with captivating images, audios, and videos. Though more expensive than SMS, it has more potential and serves the purpose better.

Bluetooth Marketing.

Bluetooth allows the marketer to send free SMS or MMS to anyone who is in close proximity and is using the Bluetooth technology. Due to its limited range, it can only be used locally.

Proximity Systems.

It relies on the SMS-Cell Broadcast feature which allows messages to be broadcast to any or all mobile users in a specified geographical area. In a few countries, they are used by select Government Agencies. But there are also few countries where commercial use is allowed.

Push Notifications.  

A push notification is a message that pops up on the mobile phone. It looks like an SMS notification but is only received by the users who have installed the app. It is a great way of sending updates to customers.

App-based Marketing.

With the ever-growing popularity of mobile apps, companies have decided to join the bandwagon with their own apps. These apps can be used as great marketing tools. They can be used for sending notifications, updates, reminders, etc.

In-game Marketing.

Games are the most used applications on a mobile phone. Placing advertisements in the game is an effective way to engage with the target audience.

Barcodes/QR codes.

These codes, when scanned, take the users directly to the site linked to the code. It is a simple and effective way of directing traffic to the brands’ website. 

We saw what is Mobile Marketing and the types of mobile marketing. It is an easy and powerful way to increase brand exposure and attract new customers. However, it is not without downsides. Inappropriate or excessive Mobile Marketing may annoy the customers and push them away. Devising a Mobile Marketing Strategy requires a high level of skill and understanding of customer behavior. With over 5 years of experience in catering to the clients, We Love Digital Marketing is the best place for all your digital marketing solutions.