Everyone loves watching videos- they're fun, light, and easy to consume. Its fame is so widespread that digital marketers are now turning to what is known as Video Marketing to market their products.
Video Marketing is a form of marketing that involves the creation and use of videos to promote products, ideas, services, or brands. A marketing video can provide an in-depth look at how a product is used and works in real-life situations, presented entertainingly. A marketing video can contain an explanation about a product or service, an interview with the creator of the product or service, narration over demo videos, and/or even humor.
In this article, we will discuss some ways you can make use of video marketing to promote your business.
- Make a Demo Video: A demonstration of how a product or service works can be very helpful when trying to promote a product or service. It is not necessary to have an expensive video production team create your demonstration video for you. You could even do it yourself using software to record the screen while you are using the product, and use PowerPoint slides if needed.
- Create an Explainer Video: An explainer video is a type of video that aims to describe a product or service through the use of animated and live-action visuals and audio narration. It usually lasts for between 1 and 3 minutes. The goal of an explainer video is to inform interested viewers about your product or service, so it should be short and to the point.
- Produce a Demo Reel: A demo reel is a collection of videos that an actor or director has made to showcase their talent and skills. You can use this approach for marketing by showcasing your product in front of your target audience. In addition, you should include live-action video footage instead of using animation.
- Use Humor: The use of humor in a video is an effective method to attract viewers and interestingly present your product or service. It also helps if the person that is presenting the product has a well-known name or brand, such as celebrities or YouTubers with large followings.
- Use a Video Blog: A video blog post can contain an in-depth story or information about your product that has been shot by yourself. It requires less production and has a more intimate feel to it. You could even narrate the video yourself and keep it short.
- Include Testimonials: Testimonials from satisfied customers are helping to promote your product because it shows that people are putting the product to good use. You can include them in your videos or merely post them online on your website and other social media accounts.
- Respond to Comments: YouTube is a site where users can make comments about videos they watch- some of these comments may contain questions that you could answer in your response video. You could also take the opportunity to educate your viewers about the product or service they cannot see by just watching a video.
How to Write a Video Script
- Write it in Short Paragraphs: Make your video script short, simple, and to the point. This means you should provide the information in small snippets so that people will not be intimidated by having to watch a long video.
- Use Bullet Points: While writing your video script, use bullet points when listing information such as the features of your product or service. This makes it more concise and easier to read.
- Try to frame it like a story: If you feel like you're telling a story, the details will flow smoothly in chronological order, plus it'll keep your audience invested.
- Practice Reading It Out Loud: Before recording the video, practice reading your script out loud. This will help you sound sincere and natural while presenting your product or service. If you need to, read it in front of a mirror so that you can get used to talking directly into the camera lens. The more comfortable you are with the script, the more natural you will appear.
- Keep it Short: A video script should not be longer than three minutes if possible. Although there are cases where a long video is needed, such as for tutorials and product demonstrations, most people lose interest within that time frame. You can always provide additional details in your blog or website, or make a video version of your longer content.
If you have any digital marketing needs, please don't hesitate to contact us at We Love Digital Marketing. We are the best digital marketing agency in Canada. We know the ins and outs of the digital marketing niche, and provide a wide range of services, including search engine optimization, email marketing, content creation, and many more.
