WAYS TO GET MORE VIEWS ON YOUTUBE

YouTube has become the 2nd largest search engine in the world and has spread its reach all over the world. From a kid who is learning nursery rhymes to a media influencer, YouTube has helped all sections of ages in some way or the other. With the onset of the pandemic, YouTube became a platform for people to learn new things and try new things. People learnt how to make the dalgona coffee to making tie-dye shirts.
YouTube gives an option for people to earn money by showcasing their content which is usually based on the view count. More often than other, the content creators are asked to have patience for their content to get more views. However, there are few tricks and tips, for free, which can reward the creators with more views and between experience. This article talks about different ways to get more views on YouTube.

Smart and rich keyword titles–

Here, we need to do the complete opposite of the famous idiom – do not judge a book by its cover. The cover of book, which herein is the title of the video which should be rich in terms of keywords. The keywords should be relevant but at the same time be able to express the content of the video. A descriptive and correct title will help in pushing the video amongst the lot of similar videos as the relevant keywords will help in sorting the video in accordance with the algorithm. In order to stay updated with relevant keywords, the creator can use different keyword research tools available on the internet.

Target the video description –

If the title is catchy then people will want to know what the video is about, and this is where video description comes into play. Video descriptions with quality and rich keywords helps in informing the users as to what exactly the video is about which in turn would increase the click through rates. The description should stand out of the ordinary.

Usage of tags –

The creator needs to pay attention to small details such as YouTube tags which will help the algorithm and suggest the videos to its target audience. The tags also help in distinguishing one video from the other. The tags just like the title and description should be relevant to the content of the video.

Thumbnail –

We all have watched some video on YouTube all because of its thumbnail. There is a slight difference between catchy thumbnail and cat-fish thumbnail. The creator should use content appropriate thumbnail which will catch the attention of the user while he or she is scrolling through their YouTube feed. The images which are to be used should be of high quality and if some other content is to be added in the picture, then the particular addition should be engaging.

Transcripts for videos –

Some might say that a video does not require subtitles or captions, however, with just one simple click on the caption button, the international audience can also view the video.
For instance, the mukbang videos which have garnered lakhs of views have captions so that international audience can view and enjoy it.

Content which either educates or entertains or does both –

A video which is of educational purposes or just talks about some relevant topic which covers questions asked by the mass. This will automatically get more views as people these days rely a lot on YouTube to quench their curiosity. Workout videos have been become hot pancakes during the pandemic which in return has helped both the audience and the creator. If not educational, then the creator can opt for entertaining videos such as film theories, do-it-yourself, cooking hacks or viral trends. If the creator wants to do both, then nothing should stop them.

Engagement with YouTube audience –

Consider YouTube just like any other social media platform and engage with the audience. This will keep the audience hooked to the channel as they would feel appreciated. Once that has been establishing, they would become loyal to the creator and keep viewing the content which is uploaded.

Cross promoting own content –

There is high chance that the older content would not have got those many views and might have covered similar topics with other content creators. It is a wise option for the creators to cross promote their old videos with their new ones to increase the views. With cross platforming, the creator can establish a link with the older videos, then the audience will go view the other one.

Create giveaway videos –

YouTube or any audience loves a giveaway. So, it will be of great help to host giveaways to encourage people into watching the videos and subscribing for future views. The creator can use simple techniques as rules for giveaway such as liking the video and leaving a comment for winning the giveaway. This will not only help in making the video popular, but one person who has viewed the giveaway video will surely watch the announcement video. Hence, it would attract more views.

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